In the name of privacy Google has been stripping away one by one the tools website owners and SEOs have used to identify important keywords that drive organic traffic. First, it was Google’s announcement that they were moving only to https:// and that they would no longer supply keyword data…
Google AdWords
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Google Shopping Custom Labels Explained
If you are currently running Product Listing Ads (PLA) in AdWords, be aware that there is a new campaign type that is more powerful and allows you greater control available in your AdWords control panel called Google Shopping. PLA programs won’t be rolled over automatically, so I recommend that you…
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AdWords Conversion Setting Guide
In February AdWords will be making some sweeping changes in how it records conversions in your Google AdWords account. The changes will be an improvement and allow you or your account manager to have greater control over that data that Google records for your account. Here are a few tips…
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How Not to Use AdWords
So often a prospective clients approaches us for Google AdWords Services as they have heard AdWords is great for lead generation. But, sometimes a prospective client may need a quick review on how not to use AdWords. Here’s my short list to help demystify what AdWords is and is not. How Not to Use…
