Sometimes it is not practical for a business to hire a Google AdWords™ account manager. Let’s be real about it, sometimes the fees for account management are too high for a business who wants to just test Google AdWords™ or has a small initial budget. For this very special type…
Google AdWords
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Google AdWords and the New Auction Insights
Just this last week Google AdWords added an “auction insights” icon to AdWords control panels. On certain keywords (on the keyword tab or keyword rollup found on your campaign tab) you may see a small block graph icon. Tick the box next to the keyword and then click the button…
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Google Cracks Down on Misleading AdWords Service Providers
All third party service providers of Google AdWords™ advertising account set up and management services are being audited. I am in the middle of my compliance review right now. For some businesses who perform Google AdWords™ services, this will be a real wakeup call! I won’t name names, but there…
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Google Statistically Documents AdWords and Organic Click Activity
This is a very interesting article and one worth a quick review if you are advertising on Google AdWords or thinking of advertising on Google AdWords. The title is “Impact of Organic Ranking on Ad Click Incrementality“. The study done by Google, in a nutshell, shows that when an advertiser…
