I just started up a client account in AdWords which had been dormant since 2009. When I logged in I told the client to me it appeared that the account had been hacked. This was verified by Google one day later and a credit was applied to the client’s credit…
Google AdWords
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Google AdWords’ New Certification Program for Account Managers
You may not be aware, but Google has a new certification program for professional account managers such as myself. The old program called certified account managers Google AdWords Qualified Professionals or Google AdWords Qualified Individuals. Now, Google has a new program called Google AdWords Certification. All professionals previously certified as…
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Nancy McCord Proves Mastery of Google AdWords!
Yesterday Nancy McCord proved again her mastery of Google AdWords by passing the new Google AdWords Certification Fundamentals Exam with a score of 97%. This shows that she doesn’t just have understanding of the Google AdWords system, but mastery! Nancy has successfully taken the Google AdWords exam for certification now…
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What is an AdWords View-through Conversion?
Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad,…
