Yesterday Nancy McCord proved again her mastery of Google AdWords by passing the new Google AdWords Certification Fundamentals Exam with a score of 97%. This shows that she doesn’t just have understanding of the Google AdWords system, but mastery! Nancy has successfully taken the Google AdWords exam for certification now…
Google AdWords
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What is an AdWords View-through Conversion?
Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad,…
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How Do You Get Images Next to Your AdWords Ads?
Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how. First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing,…
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AdWords Content Network – Excluding Below the Fold Placements
The team at Google AdWords has been incredibly busy this last month rolling out some super new features. Here’s one that is really great if you are advertising in the content network: Exclude content placements that fall below the fold The fold is the part of a web page that…
