Google AdWords

Want to try out Google AdWord’s new pay for action program? Here’s a link to sign up for the beta testing. You can select to pay when you get a lead, a sale, or some particular action on your website. You pay what you want for the action. Remember this…

Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work. Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their…

Years ago, the keyword tool in Google AdWords actually was okay. Then Google decided to sanitize it maybe afraid of legal implications and they introduced these silly green bars showing search amounts. This effectively made the tool ineffective. We’ve limped along with this “new” tool for months now. Just today…

If you don’t check your Google AdWords account frequently, here is a good reason to take a look. Google turned on a new feature in the AdWords control panel. Now you can see your quality score, well somewhat. At least you know from Google’s viewpoint whether it is GREAT, OK,…