Google AdWords

Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work. Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their…

Years ago, the keyword tool in Google AdWords actually was okay. Then Google decided to sanitize it maybe afraid of legal implications and they introduced these silly green bars showing search amounts. This effectively made the tool ineffective. We’ve limped along with this “new” tool for months now. Just today…

If you don’t check your Google AdWords account frequently, here is a good reason to take a look. Google turned on a new feature in the AdWords control panel. Now you can see your quality score, well somewhat. At least you know from Google’s viewpoint whether it is GREAT, OK,…

Oh, this is so great! I am totally excited! Google AdWords has just released that by week’s end they will be adding a quality score rating in Google AdWords accounts by keyword. The quality score has always been a real factor for Google AdWords accounts and now finally we are…