If you are looking for a way to increase AdWords activity in your account while keeping click costs low, make sure you test Dynamic Search Ads. I like to set up a separate campaign for dynamic search advertising instead of just creating dynamic search ads within an existing ad group.…
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My Predictions for the Web for 2015
It’s getting close to the end of the year and I’m getting the jump on the rest with my predictions for what we will see in 2015 on the Web. Here’s what I see as important for my industry and for business owners to take notice of. 1. The Mobile…
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AdWords Conversions Move to the Mobile Space
I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend – that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their…
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How Does Your Website Stack Up in the Mobile Space – Test It!
Google continues to push and refine its message as to the importance all websites having a mobile friendly website. Just this past week on the mobile version of Google I started to see tags in front of search listings as to if the site was mobile friendly or not. Truthfully,…
