I sat through a seminar this past week that I found very interesting. It was done by Jason Woods from Google AdWords on Mobile Specific Programs. Here are a few important points that I gleaned from the seminar that I wanted to share with you: Google AdWords is recommending that…
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Google to Re Rank Overly Optimized Websites
Matt Cutts from Google dropped a bomb this past week. According to Cutts Google is set, in their upcoming algorithm, to re rank in their organic search placement websites that have been overly optimized in an effort to “level the playing field”. Here’s what Matt Cutts from Google said in…
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Get the AdWords Time Machine Cranked Up Again
If you are in this business, you’ve heard it too… “I used to have such great results on Google AdWords back in 2006. Why can’t you just roll my account back to those settings. Surely I will get more clicks and activity at a cheaper price!” There is no time…
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Lead Conversions – Metrics Part Three
I’ve saved the best and most important metric for the last post this week. Lead conversions or requests for information coming from your website (from organic search placement) are typically the top metric that top level executives watch to determine if their website is successful. Website design is important but…
