Category: Google

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Keyword Density on Your Page Best Practices

It used to be for websites that needed to be competitively placed on search engines that we would strive for about a 7% keyword density of one or several search phrases per page, but now search engines are getting smarter. 7% density when you read it, is very repetitive. In fact for some clients simply unreadable and unacceptable, however at this point in time on Google it can still get results.

As I watch the Web, Google’s algorithm changes, and chatter from other webmasters, I feel that high keyword density website may be eventually filtered out by Google and maybe even this year based on the information Google is putting out on there various blogs. Over the last several years we have seen a direction less of strong keyword density to more readable text with good content and link building programs (typically the links will come from blogging on-domain.)

I recently reviewed an attorney’s website where I considered the content on his page bordering on excessive keyword density and to the level of keyword stuffing. He told me that his site had been dropping since the Google Panda/Farmer update had rolled out. As a savvy professional, I see the writing on the wall, it is time to review your content and start minimizing keyword dense content in advance of algorithm changes that will drop your organic placement.

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Using Freeloaders to Your Advantage

You’ve hit the tipping point on all you do and now your website traffic is continuing to rise, in fact you’ve never had so many visitors to your website before, but your conversions have not grown at the same rate, what can you do?

First, it is great to be successful and have a high traffic site, but if you are not converting your readers into buyers you may want to consider a new strategy to specifically market to the reader-freeloaders on your website. Much of what you will select to do will be based on your specific sales goals.

If you are a local seller and your traffic has grown, but when you look in Google Analytics most of your traffic is outside of your service area, I would enjoy the numbers and know that Google will eventually award you with improved organic placement. However, I would put your out of area readers to work for your benefit by actively asking them to Google +1 your pages or like you on Facebook. You’ll then be able to get SEO juice off of the traffic that will never convert to a sale for you.

If you sell nationally or service locally but also sell products nationally, I would take a careful look at your traffic and the pages where you think you have freeloaders. On those pages you will need to evaluate if you should follow my advice on Google +1 and Facebook or if the pages are good areas for you to advertise the products you sell nationally.

If they are a good fit with product sales, then start by creating your own banners, buttons, and links to your store to promote your own products. If you are going to provide great informational content, you should work to have the readers who like what you say move into your store to buy, Google +1 you, like you on Facebook, or be added to your email subscriber list. Which direction you take or multiple directions will depend on the information specific to your site. The key is to put the traffic to work for you! Don’t just invest your time and money into a well trafficked website, move your readers to action that will benefit your long term approach and goals.