Anchor what? Anchor text- this is the phrase that appears underlined in any link, and search engines consider anchor text highly important. Here are few examples fo good and bad anchor text in use as a quick tutorial: Poor use of anchor text: Click here to download our white paper…
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Google Using Organic Search to Determine Cost Per Click Values in AdWords
Jeremy Chatfield of Merjis has said it best in this post detailing why some keywords in AdWords accounts will never generate impressions. Additionally he predicted on 9-16-08 some of the impacts of the 9-15-08 AdWords quality score updates would actually mean for advertisers. His predictions have come true. Read this…
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AdWords Shows Activity From Search Partners
Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog. For many client accounts we do…
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Google Speaks Again on Duplicate Content
The Google Search blog posted an excellent post today on duplicate content. If you are running an affiliate website this is a “must read” post for you. The synopsis is that one – there is no duplicate content penalty for duplicate content, but two – that Google works very hard…
