Category: News & Trends

Posted on

Smartphones Are Changing the World as We Know It

We thought that the invention of the Internet was the most life changing thing to happen in our lifetime, but I am here to tell you that smartphones are the next big change driver. It just takes a few weeks of using a smartphone to know that the Web will never be the same and that the future is in the integration of the Mobile Web with the Internet.

In fact while you are reading this post, I will be up in NYC using my smartphone to help my family navigate the subways, find places to eat, secure tickets to events, and follow an itinerary mapped out by an Android application called  mTrip. I consider my Motorola DroidX smartphone such a revolutionary tool that my head is simply spinning with the future possibilities.

Here’s just an example of what I mean when I say smartphones are revolutionizing the world.

  • I downloaded mTrip. Planned our NYC itinerary with it. Used it to actually plan out each day based on activity level, types of things we were interested in, and our dates of visit, and location. We are able to follow an itinerary, get directions to get us from one location to another by walking or subway. We can find shops or places to eat by simply clicking virtual view and then holding the phone out and turning in a circle. Highlights appear on the screen over images shown on the phones camera. Click a highlight and see photos of the restaurant interior, pricing, menu, and even review specials or discounts.
  • I downloaded the subway maps for NYC so we could see the stop names by line and even watch for service delays by train or line number. There’ll be no delays for my group, we will simply work around the problems.
  • I browsed for several other travel apps like tripadvisor, GuidePal, and other NYC subway apps. With nearly one click I now have phone numbers, locations, and even coupon codes for dining specials.
  • On top of that we won’t ever be lost as I have Google Maps and full navigation on my Droid. What better way to be an out of town traveler than to have all the information you need in your pocket or purse for a terrific experience based on what you want to see and do.

With information at your fingertips where ever you are with your smartphone you are connected to the world. I consider this technology revolutionary in scope and know that the Mobile Web for smartphones will forever change our world for the better.

Posted on

How to Sync Outlook on Your Motorola Droid X Phone

This past week I bought a Motorola Droid X mobile phone. I wanted to have a portable office so I can go anywhere yet be working. Well, kinda of working. My biggest question was how to connect Outlook and my Outlook calendar with my new Droid phone. I have tested a few applications this week and wanted to share my experience with you.

Google Apps for Business
Actually I unloaded this application after I got it to work, but for larger offices this may be a very practical solution. With an Outlook plugin, you can see your email, calendar, and contacts on your mobile phone. Google works to sync your info to GMail and then your phone grabs it from there. With a $50 a year single user fee it is very practical. For me, I found the program however intrusive. It set up a second mail profile which after I unloaded it I was stuck with. The settings are complicated so don’t do set up on a weekend when there is no phone support.

CompanionLink for Outlook
I had hoped that this would be the perfect solution for me. One click syncing. I downloaded the free 14 day trial and had an endless look as the software tried to sync Outlook. I was willing to be patient for the first time sync but the menu did not give me an idea of what was happening, to me it appeared stuck. Price for this one is $39.99, but I unloaded it too.

Google Calendar Sync
Okay, now I am back to free. I was willing to pay, but just could not get everything to work properly. I set up a calendar with my GMail account, then I downloaded the calendar sync software. This was pretty easy. Allow several hours for all your appointments to appear in the calendar online which then your phone can grab. For me it took about two or three hours for the events to appear and in the meantime, I was sure it was not working. I recommend setting it up and then leaving it to work over night. In the morning all your appointments will be on both Outlook and your Droid.

The Rest of the Story
Okay so what did I do about mail and contact syncing? Well I set up my Droid to download my mail from my servers making sure that my desktop Outlook was set to leave a copy on the server. Then I manually loaded my cleaned up address book to GMail. It was cake to export a .csv file from Outlook and cake to load it to GMail. So now I am totally synced office to phone and phone to office.

If you are holding back from getting a smart phone due to the complication to figure out how to sync, learn from my trials and just start the easy way. Sometimes simple is best!

Posted on

WordPress Security Tips

In this ever changing world where hackers look to hide spam links on your blog and hackers try to crack into your blog posts to try to spew their malware out at your expense, it makes sense to keep your WordPress blog secure.

Here are a few thing that I do and recommend that you consider to keep your website and blogsite safe. First, why do I say website? Well, it is not uncommon for a blog to be hacked and used as the springboard to compromise your website. So if you have a blog on your server, make sure you are keeping it secure to protect your website.

I use the following items for our managed blogs:

Login Lock Down
This plug-in protects you from brute force robot attacks that try to gain access to your blog by simply trying a million possible login combinations. This plug-in allows you to set login attempts to a specific number before access is locked for a specific time period you select.

Exploit Scanner
This is a very good plug-in and can actually let you know if your blog has been hacked and where the files are residing. I really like this one and have solved and cleaned up a number of hack attacks with its use.

WP-MalWatch
This is another very helpful plug-in. After installation look for it on the dashboard. It will let you know if your site has been compromised with the Pharma Hack and searches your locales.php file and file ending combinations.

WordPress File Monitor
Oh, I really like this one. Once you have cleaned up after a hack, this plug-in will advise you by email or text message when any of your WordPress core files is changed. This is very helpful if you are having trouble keeping your site clean from problems.

There are other great plug-ins these are just the top three that we use that come to mind. In addition to using scanning application, make sure that your logins are secure, you keep all your plug-ins up-to-date and keep your WordPress version on the most recent version.

If you don’t have time to keep an eye on your own WordPress application, get a blogmaster like  us to watch your blog and scan it monthly or weekly.

Posted on

AdWords States Average Rank is for the Auction Silly Not the Ad Position!

Chief Economist at Google, Hal Varian, announced recently that what we had thought all along as the Average Rank was not actually the position of the ad on the page, but rather the average position in the keyword auction. That is very big news! If you are selling on Google AdWords further reading on the AdWords blog is definitely in order.

“To begin with, it’s important to understand that there are two interpretations of the phrase “ad position.” The “page position” refers to the location on the page, such as “top ad 2” or “right-hand side ad 1.” The “auction position” is the rank of the ad in the auction that determines the order of the ads on the page. The critical point is that the reported average position metric is based on auction position, not page position.

Who knew? For years we have all thought the metric in the AdWords control panel that said Average Position was the ad position! And truthfully for years, it may have been. It might possibly be that as AdWords has decided to do away with the campaign setting Position Preference, that it decided to change what data is returned in the Average Position metric in the control panel.

What I find interesting in the blog post called “Understanding the Average Position metric” is that Google finally reveals several very important things that they have previously not clarified. They are as follows:

  1. Position one for your ad is the first position in the colored box at the top above search results. That means that position three or four may actually be the very top ad on the right rail depending on the number of ads in the top colored box.
  2. You can force Google to show your ad in a top colored box by bidding more if there was no colored box before.
  3. By now knowing that your Average Position is really your Keyword Auction position you know have an inkling of what the bids are by keywords and so you may actually be able to effectively decrease your bid with this information.

Hal Varian also revealed additional information that Google has found out about conversions and ad position.

“Some advertisers have asked how clicks from different positions tend to convert. In general, we’ve found that conversion rates don’t vary much with the position of the ad on the page. An ad in a more prominent position on the page will tend to get both more clicks and more conversions than an ad in a lower position, but the conversion rate (conversions/clicks) will tend to be about the same for the two positions.”