Category: News & Trends

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Nancy McCord Proves Mastery of Google AdWords!

Yesterday Nancy McCord proved again her mastery of Google AdWords by passing the new Google AdWords Certification Fundamentals Exam with a score of 97%. This shows that she doesn’t just have understanding of the Google AdWords system, but mastery!

Nancy has successfully taken the Google AdWords exam for certification now four times over a period of eight years. This new exam is just one of two she will take to migrate her Google AdWords Qualified Individual certification into the new Google AdWords Certification and Google AdWords Partner program.

Upon passing the second exam, Nancy will not only achieve the new status of Google AdWords Certification, but will be able to certify her entire business as a Google AdWords Certified Partner.

If you are looking for an expert on Google AdWords, look no further. You want someone to set up and manage your account who is not only qualified, but shows mastery, that person is Nancy McCord.

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What Do You Really Need When It Comes to Facebook Interaction?

Okay so you have a Facebook Fan page, now what kind of interaction do you really need in order to grow your visibility? From personal experience, I have found that fans will typically not jump into discussion or forum-like interactions. They will however share your video links from YouTube and even comment on interesting status updates.

It is important when you set up your own Facebook Fan Page to try different things to see what your own fans like and don’t like. I have found for myself that Fans won’t take the time to join in heavy discussions on industry specific topics. My fans like YouTube videos and small informational snippets.

When you set up your own Facebook Fan Page, I recommend that you try out different approaches for about 30 days to see what your fans like. I even recommend asking them. Running contests and doing polls are just a few ways you can elicit a response from your own fans.

Facebook makes it easy for you to know what your fans like by sending you a weekly activity update so you can identify how many times fans have interacted with your page and how many new fans you have gotten.

I feel that it is important for a business to have a Facebook Fan page with the strong acceptance and use of Facebook. Facebook is a mainstream application and another great and fun way to share information with customers, prospects, and business colleagues.

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What is an AdWords View-through Conversion?

Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad, but saw it – confusing right?

First, it used to be that someone had to actually click your ad and visit your website for a conversion to be recorded. Not so anymore, just seeing your ad and visiting a content site will set the cookie that when a user does go later (in a 30 day period) to your website to buy, a conversion is recorded and noted in the AdWords control panel as a view-through Conversion.

It is important to remember that this is only for the Google Content Network and not for Google.com or search partner sites ads and only available for image or display ads. This type of conversion is not recorded for a text ad shown in the content network.

For more in-depth information on view-through conversions visit the AdWords Help Center.

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How Do You Get Images Next to Your AdWords Ads?

Clients have asked me several times how competitors are getting images in their Google AdWords ads, here’s how.

First, to have images show you must set up an account and created a structured data feed in the Google Merchant Center. The data feed will contain product information, a description, pricing, links to images, and location on your website. Once loaded you can link your Google Merchant account with your Google AdWords account using Product Extensions.

If you want to try Product Extensions check out this article on how to do that that even contains a link to set up your own Google Merchant account.

Product Extensions are just one of the extensions that Google now makes it easy to use in Google AdWords. Recently added was location extensions and phone extensions for click to call. What is new is that now you can even set up a tab in your AdWords control panel to get quick information about activity on your special extensions.

If you want to enable the new tab to view interaction with these new extensions in your Google AdWords account check out this blog post from AdWords.

I think using extensions is an excellent way to expand the reach and relevancy of your Google AdWords program. Make sure you have enabled these things in your own account for better performance.