Several months ago our Realtor clients and mortgage broker clients were really hurting and unfortunately for many, that situation has simply not changed. What I am seeing is that this slow down and cut back of expenses is now migrating out of the real estate and mortgage industry into broader…
News & Trends
-
-
Google Drops Pay Per Action Program
On the Google AdWords blog this past week, Google announced that it was dropping its pay per action program. If you never used pay per action, here it is in a nutshell. With pay per action, you decide what you will pay, amount and action – you cannot do an…
-
Happy Fourth of July
Hey, it’s a national holiday and I am taking the day off! Have a great day and kick back and enjoy life in the United States.
-
Are You Leaving Cash on the Table For Google AdWords to Take?
Are you spending more than you should on Google AdWords? You may be doing just that. Since September I have seen around a 20 to 30% increase in the cost per click on Google AdWords. I have just finished doing 25 account optimizations for dentists and doctors for one of…
