Category: News & Trends

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Looking for Posts

Now that Blogger has a new future publish date, we are able to post ahead and wanted to point out to you where you can find our content as we will no longer be providing teasers for our daily posts cross linking our blogs.

Monday and Thursday find our posts here at Blog-World Watch

Tuesday and Friday find our posts at Web-World Watch

Wednesday and Friday find our posts at Design-World Watch

We’ll be watching our stats and making changes as needed. Right now Blog-World Watch is our most popular blog with readers using RSS subscriptions. Web-World Watch is our most syndicated blog on the Web; featuring our headlines on a variety of website, and Design-World Watch is our newest blog and is still building traffic.

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Blog Writer Rights

My firm blogs for many clients professionally and we may be one of the only writing firms doing this, but we license our content to you for exclusive use on your blog, but do not write blog posts as “work for hire”.

We don’t specifically blog as “work for hire” to protect our writers and our content from unexpected use. We’ve had people write how-to books from a compilation of our blog posts, use blog posts verbatim as press releases, and we’ve even had some clients use our blog posts as new website content. None of them ever told us upfront what they were going to do, but used our services in a manner in which they were not contracted for nor expected for use. Blog posts are supplied at a much lower compensation rate than other writing and so use in this manner is simply cheating us out of a fee.

You only have to be burned once to know you need to cover an issue in your letter of agreement! Now we license our writing to clients for their exclusive use on their blog only. We can expand on a blog post and create web content or a press release at our special writer rates for these services, but a blog post has to stay as a blog post. That protects other aspects of our writing business, makes sure that our writing staff is fairly compensated for their work based on market pricing, and allows our business to grow.

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AdWords Landing Page Load In Quality Score

The Google AdWords Quality Score just added another criteria for you to be concerned with. Read the full post at Google AdWords: Inside AdWords: Landing page load time now available on the Keyword Analysis Page

This is important for some AdWords sellers who love to have landing pages without end – you’ve seen them the wealth or get rich schemes with the landing page that acts like a website. Who knew you could scroll so much on one page :0)

You can view this important new information to check out your worst offending clients to help them make the changes now, by mousing over the spyglass to the right of the keywords on the ad group summary page, then click the more information and you will be able to see the landing page load information.

AdWords is working to try to provide the best experience for users and actually I appreciate it that very much as an account manager and advertiser both. But now we need to work on transparency on how much clicks cost, not guessing!

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Don’t Use Blogger Custom FTP

We used to implement Blogger custom FTP for clients, but now are no longer recommending its use. Blogger custom FTP is where your blogger account is set up to allow your blog posts to be archived back on your own domain server using FTP for search engine benefits.

The problem with Blogger custom FTP is that it is easily crashed, sometimes can take hours for the FTP part to send the posts to your server, and if you have a custom template can be fraught with problems.

If you want the search engine benefits that a blog affords, I strongly recommend that you use WordPress back on your own server. Upload and posting time is very snappy and you won’t end up at the mercy of Blogger when they do updates. We migrated several customers several months ago when Blogger had a reported bug for custom FTP clients as it took two days to publish blogs.

Another issue with Blogger custom FTP is label bloat. If you end of with many labels on your blog, get ready to spend hours deleting them as your publishing time will move to hours from seconds. The best option if you simply cannot use WordPress is to use Blogspot with a custom domain setting. We have found out that you really do not take a hit with the search engines when you are not using custom FTP blogging.