Category Archives: QR Codes

QR Codes Engage Users Fast

Contact Us by QR Code
Contact Us by QR Code

Now that you has seen QR Codes or Quick Response Codes on brochures and even store price cards how can you use them too? Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement or direct mail piece.

Offer Special Coupon Codes and Promotions
Want to track smartphone users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage FourSquare and Google+ Local Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.

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Using QR Codes For Your Business

Now that you has seen QR Codes or Quick Response Codes on other sites how can you use them too? Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile Web users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.

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Widgetbox Mobile App Builder Reviewed

Scan to see my app.

In this blog post I’ll review the Widgetbox Mobile App Builder.

Have you been dying to get into the Mobile App game? Widgetbox has created a point and click mobile app builder that you can offer to users for download. I created one that you can check out, but it is only available for viewing until June 24th. You may need to view it in Google Chrome or with your smartphone.

At Widgetbox you add your blog, social networks, and can create custom pages. Widgetbox then creates a simple, cool, app for smartphones. The kicker is that to have the app for more than the free 14 day period, you’ve got to pay $25 a month for the starter program, $50 a month for the upgrade version, or $100 for the premium version. That’s just a bit pricey for me to pay for something I am just playing around with.

Although not everyone wants a mobile app for their business, some businesses may just want bragging rights. You don’t have to have your app in the iTunes store or Google Play for people to get it. You can promote your app on your own website via a download link or using a QR code.

I for one think that the apps is very cool and the Widgetbox website was super easy to use, but the price per month was a deal killer for me. Now if the price had been $5 a month of even $10 a month, I probably would have bought it for bragging rights, but $25 was just too much for what I would use the app for. However, you may really like the options and integration that they have so this application is definitely worth a closer look for your own personal needs.

Keep an eye out for other cool click and create apps for mobile as there is real growth in this arena for the future.

P.S. Widgetbox did not pay me for this review, I just found their site, liked what I saw, and wanted to share it with you.

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Using QR Codes For Your Business

Now that you has seen QR Codes or Quick Response Codes on other sites how can you use them too? Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile Web users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.

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Winergy’s Vanity QR Code Generator

This QR code generator is a thing of beauty. Believe me I know, as in the last week I have visited many sites and tested many generators. The Winergy QR code generator creates the most stable yet beautiful codes I have seen as of yet.

Winergy is a privately held marketing company that helps wineries promote their brand and identity. I was sent a link to their generator by Thomas after he had seen a tweet generated by my blog on the topic of QR code generators. Since visiting their site I have made QR codes for my website, my connect page, my brochures, and the back of my business card. I have extensively tested the codes to make sure they are readable and easily scannable. But best of all they are eye catching and unique.

Try the simple to use QR code generator for yourself and see if this application doesn’t become your generator of choice. By the way, Winergy provides custom QR code generators and QR code harvesters if you want to buy your own application and have it on your website.

Just a quick note, I did not get paid for this blog post, just found a very cool product and wanted to share it with you!

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QR Codes and SEO

QR codes are a great way to interact with users of the mobile web guiding them from print resources to your web links, but can you use QR codes for SEO purposes? At this time my feeling is maybe but most likely not in the way you thought.

Add me to your smartphone address book by scanning.
Add me to your smartphone address book by scanning.

If you generate your QR code and then save the image to your own server you are most likely defeating any SEO benefits. If you are using a generator that saves your image on their server and you just point to the image there, there may be some small benefit of link juice you may capture or search engine discovery, but not enough in my mind, to warrant linking to the image location off site. If you are shrinking your link and the link shrinking service is saving the link URL and history you may get a small benefit.

QR codes are images and are read with an optical device, so this means that Google cannot spider nor read the images and so putting QR codes on your website will do nothing for SEO purposes. Although Google is not indexing QR codes, it is embracing them. Here’s how. Visit Google’s link shrinker at http://goo.gl/. Shrink your link, then paste your link in your browser address bar and add .qr at the end. Go to the link and you will see that Google has automatically made a scannable QR code for your link. Additionally if you are logged into your Google account when you shrink your link, Google will keep a history of your links as well as the number of clicks recorded visiting the link.

Although search engines can’t read QR codes, if you make your codes with the URL shrinker at Google, Google will keep a history of the links and may discover your pages on its own, but will QR codes improve your organic placement like blogging content will, no, but they are cool to use for connecting with mobile web users and definitely a technology to use and keep a careful eye on.

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