Category: Social Media

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Twitterati and Twitter-Pros Looking for Your Comments

I am doing a review for my e-newsletter this month on using Twitter for business and marketing. I will be Twittering a lot this month as I check out applications and what works best.

If you have a Twitter application you swear by, a Twitter technique you use for business, or simply want to share your Twitter tips, leave me a comment below. If you leave your name and website, I’ll even quote you and link to your site in my May e-newsletter giving you credit.

For me, I really like Twitter, but only as a fab tool which I have cross linked to all my social media networks. I push out my blog on Twitter, feed by Twitter status update to Facebook, and review Twitter once or Twice a day. I even program Twitter posts. I get asked all the time to Twitter for clients, but won’t. The beauty of Twitter is that micro blogs are written by you not by a Ghost Twit.

I have predicted before, but will do again. I think Google will buy Twitter this year. It is hot and ripe for them to try to use as an ad vehicle for AdWords.

So to all you Twitterati (those who know how to use Twitter and love it) or Twitter-Pros if you prefer that name, let me know what you like and what you use and I’ll check it out and write about you and the application.

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Are You Twittered Out?

Do you have Twitter fatigue yet? Personally I use Twitter more to share my quick thoughts about once a day now instead of about every 15 minutes or so. What I do like about Twitter is that I can feed my comments now to LinkedIn, by blog, and Facebook automatically.

That means when I do a Twitter update, it is broadly disseminated across all my platforms. I have found that I have earned Twitter subscribers from regular blog readers. I don’t ever Twitter spam them, I am courteous, but I will share something interesting that has happened or that I find although not with the frequency that I once did when I started with Twitter.

So if you have Twitter fatigue, just remember that it may be a bit of work for you, but it can save you time and allow you to reach broadly across many application. That alone makes the small investment of time hugely meaningful.

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Getting Clients With Facebook

This was an interesting situation, I had a prospect send me a note through Facebook to contact her about doing a custom website. When we were chatting, it turned out that the reason she called me over anyone else was that I had invited her to join Facebook.

We chatted about how much we both liked Facebook and how fun it was. The difference for this potential client was that I reached her through social networking and now she was returning the favor by giving me her business.

For some business sectors such as mine the ability to use and embrace new technologies is what sets you apart from your competition. In your business, you may find that this is key for you too – the ability to connect using Facebook, LinkedIn, Twitter, or your own blog. I use all of these mediums but really have the most fun with Facebook.

I thought what the potential client said about using social media was important to share with you today. So, who are you going to invite today to join you on Facebook?  The person you invite may just be your next customer, as in my case.

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Social Networking No-No’s

I was watching the NBC Today show the other morning and Matt and Meredith were interview John Grisham about his new book. They asked about his Facebook page and the author dissed it.

He said that he never looks at it, he never intends to, and that it was set up and managed by his publisher. He also said that he had not even bothered to look at it.

Wow, a huge no-no in today’s world of interconnectiveness. John Grisham just dissed the site so that any readers who thought they might connect with him there clearly know that they will not. His publisher must be cringing and trying to do damage control right now in the aftermath. The author came over in the interview as sanctimonious, arrogant, and out of touch with today’s media. Clearly I will never be looking at his Facebook site as it will all be bogus done in his name for him without his interaction or blessing.

This is a public relations nightmare based on the draw that Facebook has with a wide variety of age groups and the thirst that people have to connect with other using the Web. The author should have been properly prepped and educated about Facebook and its pivotal importance in the lives of young to middle aged readers. Instead of dissing it, he would have been better served by talking up and encouraging readers to check in. He could have said that he was not doing posts, but that he was fully apprised of the activities and looked forward to reader comments.

Wow, from my viewpoint a huge gaffe. Bet the publisher will make sure that future interviews don’t take this direction.