Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.
Several clients have shared their thoughts with us on why the sudden change. Some are listed below.
“I do feel lucky about not getting caught, but also want to be safe.”
“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”
As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.
Occasionally we have a client who is using a low-end web host or who is self-hosting and does not have a cgi-bin or scripting enabled in order for us to install a contact form processing script. Sometimes this has lead to expensive programming charges. We do not offer programming and so we have to contract out this portion of a project adding to expenses.
We have found a service that will process the script for you on their servers and so far it looks like a clean and elegant solution to a thorny problem for some clients. You will want to click our post title to review the site MyContactForm.com. With a premium account for $24.99 per year, now any client can have a professional seamless contact form installed on their site without complex programming initiatives. I think that it is a very smart solution.
Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.
When not to do search engine optimization:
If your site is created in a template and the site layout becomes broken when new content is added.
Your site looks funny in browsers other than Chrome and Firefox.
You have a site designed using Flash or tables for your layout.
Your website looks dated or non-professional.
As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.
Rebecca has been my Executive Assistant for several years. Although my firm will miss her for her exceptional qualifications and head for business, it is time for her make a difference in the world around her.
A person of unique qualifications, Rebecca A. McCord brings to the table a very strong work ethic, desire to make our country strong in the global order and global marketplace, and a desire to succeed. She speaks Russian and French. Rebecca will be graduating in May 2019 but is scheduling job interviews now for full time employment after graduation.
Google says that as your site load speed increases from 1 to 7 seconds, your bounce rate increases 113%. Missed opportunities; bounced prospects means missed sales.
I tested my own website against a number of other sites on the Google Test My Site tool and here’s what I found.
My site www.mccordweb.com – 3 second load, excellent rating, low loss of visitors. My site is a responsive design in PHP and only uses WordPress for the blog.
Industrial company legacy HTML website that is over 8 years old, but the owner is not ready to do an update yet. 7 second load time, fair rating, 26% estimated visitor loss.
Service industry company legacy PHP website that is over 10 years old, but the owner is not ready to do a site update yet. 6 second load time. fair rating, 24% estimated visitor loss.
Doctor’s practice redone responsive WordPress website, but the owner was not speed-focused. 7 second load time. fair rating, 26% estimated visitor loss.
Technology business newly redone responsive WordPress website with a very glitzy look, but the designer was not speed-focused. 10 second load time. poor rating, 29% estimated visitor loss.
What I have found is that the WordPress sites with the slide show on the home page are not testing well for speed. The PHP based websites that do not have a slide show cover and are more text focused and utilize created AMP pages are testing as speedy.
How fast your website page loads in a smartphone or browser is really important. Not be paying attention to your website load time is a huge error in the world of Google today.
This is why knowing and working to improve your page speed and site load time is crucial.
Google has a new tool called “Google Test My Site”. This online tool will test your URL, compare your site to others, give you a rating, and even give you a free report and recommendations to follow to improve your speed.
Google says that your site will lose one-half of all your visitors while the page is loading. Know that 70% of visitors globally are surfing the web on 3G or slower speeds until 2020. Want more business? Speed up your website!