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  • Holiday Search Trends and Google Ads Strategies
    Google Ads Strategists - News & Trends

    How to Win the Holiday Ecommerce Season in 2023

    December 8, 2023 - By Christopher Harper

    The holiday ecommerce season is off to a slow start, with Q4 sales growing just +1.4% YoY as of Nov 4, according to Mastercard. However, the holiday season is far from over with only 33% of holiday shopping complete so far. But that doesn’t mean that shoppers aren’t active. It…

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    Strike… Google Institutes Penalties for Not Following the Rules

    September 27, 2023 - By Nancy McCord

    It’s called three strikes you’re out – Google has instituted new penalties to get advertisers’ attention to policy violations. Our concern is the number of false positives that we routinely see and the difficulty in resolving these issues due to the inability to just pick up the phone and chat…

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  • Our mascot Bandit McCord agrees you need McCord Web Services for Google Ads.
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    McCord Web Services and Google Ads Management

    September 25, 2023 - By Nancy McCord

    Are you struggling to manage your Google Ads account and campaigns? Getting your Google Ads strategy right is crucial for driving traffic and sales, but it can be complicated and time consuming to set up and optimize on your own. That’s where the managed services from McCord Web Services can…

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  • Google Ads is Leveling Up Its Offerings
    Google Ads - Google Ads Strategists - Internet Marketing - News & Trends - Pay Per Click

    New Features and Reporting Added to Goole Ads Before the Holiday Season

    August 17, 2023 - By Christopher Harper

    Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online. Google is expanding and promoting Performance Max. This is a fully automated campaign…

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  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad SpendĀ 
  • Feb 18, 2026 Stop Chasing Ghosts: How to Get Better Qualified Leads
  • Feb 11, 2026 The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
  • Jan 28, 2026 Beyond the Blue Link: Why 2026 is the Year of GEO
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