Clients are sometimes shocked when they review their first delivery report for their new e-newsletter. Their 1,000 subscriber list ends up showing that only 10% to 30% of their subscribers actually opened their campaign. From what I have seen with a variety of accounts, the open rate may never top 50%…
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How to Enhance Your Bing Ads Program to Mimic AdWords Enhanced Campaigns
As a Google AdWords Certified Partner and Bing Ads Accredited Professional, I am very familiar with both platforms and the benefits and differences of each. This article will show you how to “Bing Up” and enhance your Bing Ads campaigns to mimic some of the functionality available in Google AdWords…
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Looking for an Alternative to Google Reader or iGoogle?
If you’ve used and loved iGoogle or Google Reader, be aware that Google is retiring this service on July 1, 2013. Not to worry though, you’ll want to check out MyMSN as your need feed reader platform and guess what I know that you’ll like it better! I’ve been using…
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DudaMobile Integration with Google AdWords
This is a little known fact, but did you know that DudaMobile and Google have agreed to allow mobile URLs in the destination URL in Google AdWords to be a DudaMobile top level domain and still work.Let me explain The destination URL, where your visitor goes when they click your…





