Some businesses that sell services on Google AdWords may find Cost per Acquisition (CPA) a helpful metric to determine if a Google AdWords program is working for them. In the case of CPA you will evaluate a number of metrics to determine what will be profitable for bidding in AdWords.…
-
-
AdWords Recommends Separate Mobile Targeted Campaigns
I sat through a seminar this past week that I found very interesting. It was done by Jason Woods from Google AdWords on Mobile Specific Programs. Here are a few important points that I gleaned from the seminar that I wanted to share with you: Google AdWords is recommending that…
-
Google to Re Rank Overly Optimized Websites
Matt Cutts from Google dropped a bomb this past week. According to Cutts Google is set, in their upcoming algorithm, to re rank in their organic search placement websites that have been overly optimized in an effort to “level the playing field”. Here’s what Matt Cutts from Google said in…
-
Pinterest Changes Policies to Move Copyright Onus Onto You
I just got this notice in my inbox on Saturday from Pinterest: You agree not to post User Content that: infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; contains any information or content that you do not have a right to…
