Viral Promotion in Action – My Own Paper!

Man I was shocked earlier today, I found out that my special mini-whitepaper, “Twitter Demystified for Business Users“, was on the home page of SitePro News. SitePro News is the web’s most widely read webmaster resource. It’s like the New York Times for my industry! (I linked to the article on its own page although by now, it has probably moved off the home page.)

Now, I am not sure if SitePro News picked up my article from Twitter or if they found it from one of the ezines syndication sites that I posted my newest article on, but the buzz on Twitter alone has been huge.

Today on Twitter as well, there was a flurry of activity and link love pointing to my paper. I picked up a steady and constant stream of new Twitter followers – just from one great article that got disseminated in a variety of ways.

This is an excellent example of how viral marketing using Twitter and article marketing can be used together to promote your business endeavors. Wow, even I’m impressed. I don’t always put my special edition e-newsletter articles on syndication services, but I will certainly look to do that more frequently with this particular reaction.

Fix Mail Stuck in Your Out Box in Outlook 2007 and Vista

If this has happened to you, as it has to me, then you know that there is literally no information on the Web about how to fix this thorny and aggravating issue – mail is stuck in your out box that cannot be deleted.

It appears that when this happens that actually Outlook has sent the mail, but has forgotten to move it to the sent folder. When you try to delete the mail or move it to another folder, you get the message that “this action cannot be completed as Outlook is in the process of transmitting this message”. ARGH!

For me, this is how I fixed it. First I renamed my .pst file to Outlook-old.pst and change the Personal Folder name to Old Personal Folders. Then I closed Outlook. On reopening Outlook, the application made a new Outlook.pst file. I went into File – Data File Management, and set my new .pst file as the default. My old PST appeared in the folder tree under the file name I had previously given it of Old Personal Folders. From there I copied or dragged and dropped in the mail that I wanted to save from the old Personal Folder files. That so far is pretty straight forward, but the next step is new.

When I opened my address book and calender there were no entries. In Vista you do not have access to these files so how do you migrate your calendar and address book? This is what I did.

Go to contacts – view – current view – Outlook Data Files. Highlight all the entries, using control key + A, then while they are highlighted drag them from the window to the top left to the Contact File that represents your new Outlook.pst file. You will know which one it is as when you click it, it is empty.

Do the same with calendar, go to calendar – view – current view – Outlook Data Files. Highlight all the entries, using control key + A, then while they are highlighted drag them from the window to the top left to the Calendar File that represents your new Outlook.pst file. You will know which one it is as when you click it, it is empty.

Now you can get rid of your old Outlook.pst file. Go to File – Data File Management. Find your old .pst file and delete it. Now you have all your information, a new out box and all your contacts and calendar.

SEO Blogging – Top Professional Blogging Techniques

Blogging is big business but there are definitely ways to do it better than others. Here are my top tips for blogging like an SEO pro.

  1. Make sure your blog post title contains your top keywords. Sometimes even this style may be best- keyword then a hyphen then the post title. Review my blog post title above as an example.
  2. If and when you include hyperlinks in the blog post, make sure the hyperlink text (that’s the content that is underlined is keyword rich. Here’s an example: make sure to visit our website for search engine optimization pricing and our client results. I like to not only use keywords in the hyperlink, but also force the browser to open the link to a site off my blog in a new browser window. This way I will not lose the customer from my site.
  3. Make sure to use the link title field in WordPress. For the link listed above, I get even more keyword traction by inserting in the link title field the same keywords as in the anchor text. This is a simple but overlooked feature to help build keyword density in a blog post.
  4. Keyword density is important for a blog post done for SEO purposes. I try to repeat the top keyword phrase at least three times in a post done for search engine optimization purposes.
  5. Keep the blog post short and sweet and focused. The shorter your blog post, the better your keyword density will be, but don’t stuff you keywords. Remember you have to say something in the blog post too, not just string out keywords. Offer something of value to your readers.

Many people who are doing blogging for SEO do not want outbound links. Here’s were we differ on perspective. I will never link to a competitor, but I do routinely link to information rich sites so that my blog readers will get real value for following my blog. I do not feel that I am bleeding off search engine optimization capital by linking. From my perspective a blog is about linking to great informational sites on the topic you are blogging about. If you want to link and it has meaning to the blog post do it. Don’t take too hard of a line on outbound links. You want other blogs and websites to link to you right? It is a reciprocal two way street.

Another reason why you should consider the judicious use of quality information rich out going links is that Blogger has targeted as “spam blogs”, blogs that mainly link back to one website over and over. It may be a better long term “Google Tactic” to spice up your links so Google will not perceive your blog site as a “spam blog” site.

Got any other great SEO blogging tips you want to share? Add them by clicking comments below.

AdWords Beta Interface Broken But Has Possibilities

I am so sick of beta applications being released that really should still be in the developer’s sand box and the Google AdWords new beta interface is one of them.

I have to say that the new interface has tremendous new conveniences for power uses such as myself, but will terrorize do-it-yourself account managers as it is overwhelmingly complicated. For me, as a professional account manager, the ease of use and ability to customize the interface, as well as the ability to make changes all on one page is very welcome.

But the problem with the screen size and horizontal scroll bars is a real deal breaker for the new beta. Who wants to have to scroll to the right and then back and forth? Hey, you can get a repetitive stress injury doing this! Man, I just don’t want to be out for carpel tunnel syndrome surgery in the near future because of the AdWords beta.

AdWords says that the new interface has been designed for 1024 resolution screens, but it is not. I run a 1280 resolution (width) and I have about 4 inches of scroll bar on my screen. This is a HUGE problem. Please AdWords resolving this issue should be fast tracked so more people can use the interface.

So if you’re thinking of trying out the AdWords beta interface, if you don’t have a 1600 resolution screen size don’t get it. Thank goodness they have a revert back to the old interface button for now. So for real power users the beta is a “don’t go there” choice.