As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply…
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AdWords Conversion Attribution Models – Which Should You Use
As part of my preparing to take my second AdWords certification exam for the year, I am studying all of Google’s AdWords documentation. I came across information on attribution models that I thought might be interesting to review. There are 6 attribution models you can select in the AdWords control…
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AdWords Information From Google
I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting. This first set is focused on mobile search activity on Google.com from two research studies funded…
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One AdWords Path Set Per Ad Group
I wanted to share this quick Google AdWords account management tip with you today as I just got off the phone with a Googler about it. (Thanks Eric for the info!) I have had a few accounts in the last few days have new ad text disapproved with the message…
