We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.
In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.
I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term.
I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position.
Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.
It used to take my team 8 to 10 hours of time to prepare, create, and send out our monthly client AdWords reports. Now with the Google Ads Report Editor and Dashboard reporting we are able to cut our reporting time in half.
The Google Ads Report Editor is a powerful tool to create custom reports. I use the Report Editor heavily, but I like it best for being able to import these reports into Dashboards that I can set up to run on demand or on a schedule.
It is time consuming to set up the reports and Dashboard. It will typically take me from 18 to 36 minutes per Dashboard. But, clients love the data, and I love the ability to tell a visually interesting story of what is happening with a client’s Google Ads account.
I will typically start my Dashboard out with my own custom commentary, show an account scorecard for total account activity at a glance. Then I get into the meat – I will import bar graphs of clicks and conversions by day of the week, table data for campaigns and ad groups, pie charts of clicks by device and activity by conversion source.
If the client likes a specific report like a keyword detail or location of people that have clicked their ad, it is easy to create those reports in the Report Editor and add them to a Dashboard.
For large accounts we will set up both weekly and monthly Dashboards. If you want to know more about our Google Ads consulting services, I invite you to visit our website today.
AdWords Broad Match Modifier Keywords – this is my preferred match type, although I use all in our client accounts. The syntax of this keyword is as follows +GPS +Fleet +Management. Note the +’s directly in front of each keyword that MUST appear in the user’s search query for the AdWords ad to show.
It’s also important to note that you don’t have to + every keyword, only the ones you have determined must in the user’s search query.
Here’s what Google AdWords says about broad match modifier keywords.
“Broad match modifiers help control when your ad can appear for closely related keywords. Broad match modifiers can help your keywords achieve a higher clickthrough rate (CTR) with a more targeted audience, which in turn can help your site get more paying customers or other conversions.”
Here is a real world example: if my term is +GPS +Fleet +Management a search query like dispatch and fleet management fleet management gps programs will trigger my ads. Sometimes I will remove some of the pluses to get more activity and do keywords like +GPS +Fleet management or GPS +Fleet +Management. Each variation will have a different impact in regards to what keywords will show your ads.
As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”.
First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we have done a reality check to assure that the keyword has not generated lead conversions in the past.
AdWords says this about Low Search Volume keywords:
Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.
When we manage an AdWords account, we will typically remove these terms and then look to add other terms to your program using the AdWords keyword planner to find alternatives that cover the same meaning but may return higher search volume.
We remove the keywords from your account to allow for easier management and to focus on terms in your account that will drive traffic and conversions.
If most of your keywords are showing as Low Search Volume keywords, I would recommend doing additional keyword discovery, reviewing to see if your phrases are too restrictive, and if a change to match type may make a difference in getting Google to serve ads.
If you need an experienced account AdWords manager to whip your AdWords account into shape, please contact us to see if we might be a good match for your needs.