Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here’s what to know about targeting settings in the campaign tab. You’ll find the settings that I am talking about by accessing the Campaign tab,…
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Managing AdWords with a Low Budget
Got less than $500 a month to spend on AdWords clicks? Want to promote your business on AdWords but don’t want to pay an account manager? Don’t want to use AdWords Express as it has not worked for you? You can still use the professional grade AdWords program even with…
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Solving Increasing AdWords Click Costs
In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the…
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Why You Should Only Use a Google Partner for AdWords
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…
