AdWords Services – Page 4 – McCord Web Services The Web Authority

May 8, 2017May 4, 2017

Google AdWords Drug Terms Cause Headaches for MediSpa Practices

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AdWords drug terms used on website landing pages are causing AdWords site suspensions for dermatologists and cosmetic surgery practices.

AdWords has added Botox, Xeomin, Restylane and other commonly used injectables that physicians use for facial rejuvenation on their drug term monitoring list. As a result AdWords advertisers are being turned off at the account level and their site is suspended from advertising on AdWords.

This is a brand new landscape for medical professionals. This past year Google has been very, very picky and seemingly capricious in regards to who they turn off and who they do not when it comes to content and claims. Many medical practices had to clean up their content to promote Coolsculpting with AdWords, but the drug name suspension is a brand new thing, just happening this last week for more than one of our AdWords advertisers.

Here’s the full list of drugs that Google is now monitoring and they do state that they can add to this list at will. Botox, Xeomin, and Restylane appear now on the list.

It appears that many doctors will now need to register their medical license with Google AdWords in order to show ads or for that matter even show these drug names on their website.

For savvy solutions for your AdWords program by an experienced Google Partner and Certified AdWords Professional make sure to visit my website.

February 1, 2017January 10, 2017

Help, AdWords Has Suspended My Website! What Do I Do?

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Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.

Coolsculpting and Dermatology Advertisers Be Aware

Case in point, if you are promoting Coolsculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon.

I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords. A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account.

Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.

What Would Be Noted in a Site Suspension?

I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information: Site Suspension due to: Restricted Medical Content Restricted Drug Terms Misleading or unrealistic promotions.

I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.

Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.

A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated.

Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction. If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads as your AdWords backup.

September 26, 2016September 8, 2016

Understanding AdWords Targeting Settings

Nancy McCord — “Just Nancy” – My Point of View for Today.

Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance.

Here’s what to know about targeting settings in the campaign tab.

You’ll find the settings that I am talking about by accessing the Campaign tab, then Settings and then looking for Locations, and Location Options.

Open up the Location Options settings by clicking the -. Inside you will see two settings, Target and Exclude. Google does mark two as recommended, but for a diy AdWords managed account I will typically see that a business owner has changed one or both of these.

Target

I have found that many diy account owners feel that by clicking Target and selecting “people in my targeted area” or “people searching for or showing interest in my targeted area” that they will get better performance than using the recommended setting which is “people in, searching for, or showing interest”.

I have found that this is not the case. In many cases Internet Service providers will show a different location for a user than the area you are targeting. Or your prospective customer may be working outside, yet living in, the area that you are targeting.

I have found that you will drop traffic using this setting and negatively impact performance.

Exclude

The recommended setting here is “people in, searching for or showing interesting in my excluded locations”. I will however see many diy AdWords account managers select to exclude “people in my excluded location” instead.

This change from recommended may also in many cases limit your AdWords account or allow ads to show when you really would not want them to show.

Changing both settings for an AdWords account may impact impressions, clicks, click through, and lower the quality of lead conversions.

If you are a diy AdWords manager, you may be missing opportunities to boost AdWords performance.

Find out how McCord Web Services, a Google Partner and certified by Google in AdWords Management, can make a significant difference in your AdWords’ account performance by visiting our website today.

September 21, 2016September 8, 2016

How to Determine Your Initial AdWords Click Budget

One of the most difficult things for a new AdWords account manager is to determine the best initial budget for an account. Here are a few of my tips that will help get you thinking.

1. Start with the highest budget initially that you can. It is easier to ramp down than to ramp up in a brand new AdWords account due to the way that Google AdWords will serve a brand new account in the first week.

2. Use the AdWords Keyword Planner. This tool is found in your account in the drop down under tools. Typically I will sit at my computer with this tool open and run numbers for a brand new client before we even go to contract for management services to help set an appropriate budget. There is nothing worse than taking on a new client only to find that you cannot get performance for them due to an unrealistic expectation of what they need to pay to get into the AdWords auction.

3. Know that the AdWords Keyword Planner dollar figures for keywords are estimates only. In the real auction you will typically pay about 20%. The tool estimates are on the low side.

4. A good rule of thumb is to remember that the higher the final sale the higher the click cost will be and so the budget should be higher. For example if a client is selling $10 widgets, you will want to have your click cost be low. It the sale is a $50,000 software platform, your click cost will be high. Surprisingly you will find many who do not understand this and will expect to pay $1 or so for clicks when their cost of sale is high.

5. Once you have roughed in a typical high/low click cost using sample keywords using the Keyword Planner with the client, then work backwards to ascertain how high the daily budget should be. If the Keyword Planner says the typical click cost is $2.50 to $3.50 know that you will most likely be using a maximum cost per click setting of $4.00 to $4.50 in the control panel on set up. Make sure that you and the client set a high enough daily budget to accommodate the ability for Google to serve the ad during the day. At this click cost the best daily budget would be $30 and up or a 30 day ad spend of $912, to start.