AdWords drug terms used on website landing pages are causing AdWords site suspensions for dermatologists and cosmetic surgery practices. AdWords has added Botox, Xeomin, Restylane and other commonly used injectables that physicians use for facial rejuvenation on their drug term monitoring list. As a result AdWords advertisers are being turned…
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Help, AdWords Has Suspended My Website! What Do I Do?
Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of…
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Understanding AdWords Targeting Settings
Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here’s what to know about targeting settings in the campaign tab. You’ll find the settings that I am talking about by accessing the Campaign tab,…
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How to Determine Your Initial AdWords Click Budget
One of the most difficult things for a new AdWords account manager is to determine the best initial budget for an account. Here are a few of my tips that will help get you thinking. 1. Start with the highest budget initially that you can. It is easier to ramp…
