I watched the Google Live Stream this past week with curiosity. What was Google going to cook up next to wow us with and when would it launch? I was not disappointed. Here’s what’s in store from Google for the rest of 2016 and early 2017 Longer AdWords Ad Text…
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Can’t Figure Out the Google Shopping Data Feed Consider Dynamic Search Ads
As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…
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AdWords Bidding Changes Impact Performance
Google AdWords made some changes to their automated bidding programs and has disabled the ability to use automated bidding with enhanced auto bid features. What Exactly Changed? Previous eCPC bidding as a strategy has been altered by Google. Previously Google would auto bid and adjust the bids automatically based on…
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The Value of a Google Partner Specialized in AdWords
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…
