I have been working with the agency team at Google.com in the AdWords division. It seems that we got recognized not for being a Google AdWords Certified Partner, or for being a Google Engage for Agencies Member, but for managing so many accounts with a big ad spend. Yeah, maybe Google…
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My Google AdWords Content Strategy
This is an interesting trend that I have seen across many accounts on Google AdWords: conversions to sales from the content network. So, if you have an AdWords program what is the best practice for trying out content without it sapping your entire click budget? Well, this is what I…
