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    Marketing Trends to Watch: Amazon Advertising

    November 18, 2019 - By Nancy McCord

    Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom. Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising –…

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  • "Just Nancy" - Google

    Google Strives to Become Amazon

    May 20, 2019 - By Nancy McCord

    I listened with interest at the Google Marketing Live 2019 presentation this past week to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share. Here’s what I learned: Google will be making all products shown on its…

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  • News & Trends - Tips

    Amazon Creates a Send to Kindle Button

    April 17, 2013 - By Nancy McCord

    I have a Kindle Fire and love it. Although I don’t typically read books on it, I may start reading articles I find on the Web now that Amazon has launched a new “Send to Kindle” button. You can create your own button code from this special Amazon link to…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

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