Tag: Facebook Pages

Posted on

Facebook Business Page Confusion Explained

There has been much confusion on moving your business to a Facebook Business Page from clients when they already have been using a Facebook Personal Profile for their business. Let me explain what I consider at this time to be our best practice recommendation for business owners who have had their business tied to their personal Facebook Profile or who have actually set up a Personal Profile for their business.

1. If you have done this (note in the first paragraph), we recommend that you keep your personal profile and then while logged into your personal profile go to this link http://www.facebook.com/pages/create.php and create a Business Page for your business. You will then access this new page by logging onto your personal Facebook account, click the account link at the top right, and then in the drop down select manage pages.

2. We then recommend that you announce to all colleagues and business associates that are friends in your personal profile over a two week period, that you are locking down your personal profile and encourage them to “like” your new business page.

3. At the end of the two week period, change your privacy settings in your personal profile to Friends only and then delete from your friend list anyone who you do not want to see personal photos, photos of your own personal friends, and your kids.

4. When you get a friend request sent to your personal profile, click the face of the person requesting to friend you and write them a note stating that you do not connect on your personal page but can fully interact with them and with you on your Facebook Business Page.

If you have created a Personal Profile for your Business you will still want to create a Business Page treed off of your Business’ Personal Profile. Work hard to move your friends to the new page as you will have many more features for interacting with them on a Business Page.

Posted on

Facebook Business Pages Demystified for Business Owners

I have just published earlier this week my most recent white paper. This one is called Facebook Business Pages Demystified for Business Owners. You can download or read this white paper online from our website.

This interesting white paper will help you to get started reaching new business prospects on Facebook fast and understand why Facebook is the new place for businesses to be. With Facebook being more popular than Google.com and the place where 50% of registered users login every day, Facebook is the place to be for your business too.

Here are some fun facts from Facebook:

  1. Facebook has more than 500 million active users.
  2. 50% of the active users login once a day.
  3. The average user has 130 friends.
  4. People spend over 700 billion minutes a month on Facebook.
  5. The average user creates 90 pieces of content each month.
  6. More than one million websites have integrated with the Facebook Platform.
  7. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
  8. There are more than 150 million active users currently accessing Facebook through their mobile devices.
  9. Average user is connected to 80 community pages, groups and events.
  10. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

That is 10 super reasons your business should be on Facebook. 

I have another white paper, a longer and more detailed one that spells out how to use Welcome pages and FBML which is Facebook’s simple code. You can download it, “Facebook Business Page How-To Guide”, now. To get the PDF you will need to subscribe to our monthly e-newsletter.