Tag: Facebook

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Top Social Media Tools for Teams

If you are doing team work on social media accounts what are the most effective tools to use? For me, I like HootSuite, but I have looked at others. This post features three services you may want to consider for your own team’s use.

HootSuite
This is by far my favorite and then one that my team of six people uses to manage clients’ social media accounts. HootSuite used to be totally free, but now has a paid option. For personal users, you can still use HootSuite free, but for business team users such as myself you will pay based on the number of team members. We will soon be paying just a little under $100 a month for access to this online service. But we have many accounts and six team members working on the same account. You can check out HootSuite now.

CoTweet
This is a nice online application that is free as well to consider if you have just one or two team members and need to load multiple Twitter accounts. It does not offer Facebook Business Page features, but great for Twitter. The interface is easy to use and does allow you to review pending updates and sent updates as well as your streams. You can check out CoTweet now. Although I do not like the interface as much as I do the one at HootSuite for small teams using Twitter only this would be adequate and totally free.

I have looked at other applications but this post is about team social media work so TweetDeck although popular is not a good fit as it does not allow team collaboration. If you have one you really like, leave the name and link in the comments.

Please note that HootSuite will pay me a small commission, but only if you sign up for a Pro account.

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Our November e-Newsletter is Posted

We’ve published our November e-newsletter and wanted to share it with you. Topics in this month’s issue are:

Preview of Facebook Business Pages Demystified for Business Owners

I have been working hard on a new white paper that helps business owners understand how to get the most from Facebook Business Pages. My new easy to understand guide titled “Facebook Business Pages Demystified for Business Owners” is previewed in advance of syndicated release to you, our newsletter subscriber. The paper won’t be syndicated until later this week. Read more…

Yahoo as We Know It Was Retired in October

If you go to Yahoo.com there is still a search engine there, so what do I mean when I say that in October Yahoo was retired? Although there is a “Yahoo” still there, the search results and sponsored ads supplied are all being delivered by Bing.com and Microsoft adCenter. The final change over took place at the end of October.

This means that there is no longer a Yahoo algorithm that drives search results – it is a Bing algorithm. There is no longer a Yahoo advertising control panel – now you use the Microsoft adCenter control panel to place, bid, and change ads that appear on both Yahoo.com and Bing.com. It also means that Google finally gets some real competition when it comes to advertising and that is good news for you! Read more…

Inflating Your Daily Budget to Force Clicks on AdWords Can Get You In Trouble

You may say this never happens, but as I review all AdWords accounts that are running when a new prospect comes to me looking for a new account manager, this happens fairly frequently. Personally, I do not recommend this action.

What I am speaking of is when an AdWords account is in trouble and an account manager cannot get clicks for the client. The account manager sometimes gets desperate and tries to force clicks. Here is the common scenario. The actual client wants to spend $1,000 in clicks a month. They typically will be in a business that has a high click cost auction. The acting account manager has decided not to set the cost per click in the account to a level that Google will consider the account in the AdWords auction and so as a result AdWords serves the ads infrequently. The client may be then spending only $200 or so of a $1,000 click budget. Read more…

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Facebook Business Pages Demystified for Business Owners

I have just published earlier this week my most recent white paper. This one is called Facebook Business Pages Demystified for Business Owners. You can download or read this white paper online from our website.

This interesting white paper will help you to get started reaching new business prospects on Facebook fast and understand why Facebook is the new place for businesses to be. With Facebook being more popular than Google.com and the place where 50% of registered users login every day, Facebook is the place to be for your business too.

Here are some fun facts from Facebook:

  1. Facebook has more than 500 million active users.
  2. 50% of the active users login once a day.
  3. The average user has 130 friends.
  4. People spend over 700 billion minutes a month on Facebook.
  5. The average user creates 90 pieces of content each month.
  6. More than one million websites have integrated with the Facebook Platform.
  7. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
  8. There are more than 150 million active users currently accessing Facebook through their mobile devices.
  9. Average user is connected to 80 community pages, groups and events.
  10. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

That is 10 super reasons your business should be on Facebook. 

I have another white paper, a longer and more detailed one that spells out how to use Welcome pages and FBML which is Facebook’s simple code. You can download it, “Facebook Business Page How-To Guide”, now. To get the PDF you will need to subscribe to our monthly e-newsletter.