12-4-20 The Google and Google Ads Week in Review

McCord Web Services is a Google Partner and a Certified Google Ads Professional

There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention.

Surprise! Google is Rolling Out a Web Core Update in December

This is the third core update rolled out this year by Google. What is of note is that these Core updates are used in the organic search placement formula that Google uses to rank websites.  Google is calling it a “broad Core Update”. Not necessarily good news just before the holidays. More info…


Google My Business Releases a New Dashboard

For do-it-yourselfers, Google My Business may be one of your most important tools to use. Google has announced that they have just released an update to the Dashboard to provide more helpful information about how people interact with your information. More info…


Google Think on Pivot and Pivot Again

Google Think has an interesting article on marketing plans in this age of Covid and suggestions to help market your business during the pandemic. It is all about pivoting to what your prospect consider valuable from you and staying relevant to their needs. More info…


Get More Insights in Google Ads with This New Feature

Google ads just added an Insight button to the left sidebar navigation in Google Ads. Clicking this brand new button let’s you see tailor-made insights for your business and may be of value to identify important trends in your marketplace. It is all about trends, so you can stay on top of what consumers are searching for and reacting with to help you stay relevant.  More info…

 

 

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Business Pulling Back? What to Chop

Tackling a High Bounce Rate

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?

Chop Away

Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.

Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one.  Try to still keep the momentum up but maybe lower the word count or frequency.

Chop Not!

Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.

e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms.  If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.

Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.

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