Google Ads Consultant Archives

April 23, 2024April 23, 2024

Why Your Business Needs McCord Web Services for Google Ads Consulting and Management

Team reviewing a proposal from McCord Web Services.

In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web Services, your partner for Google Ads consulting and management.

A Decade of Excellence

With over 10 years of experience in setting up and managing Google Ads accounts, McCord Web Services brings a wealth of knowledge and a proven track record to the table. We’re not just another digital marketing agency; we are a Google Partner, recognized for our expertise and commitment to excellence in Google Ads. Yearly examinations ensure we retain our certification, meaning our team is always up-to-date with the latest Google Ads innovations and best practices.

Tailored Strategies for Success

When it comes to Google Ads, one size does not fit all. Our team is certified in Search, Display, Shopping, and Video advertising, allowing us to tailor our approach to meet your business’s unique needs. Whether you’re looking to generate sales, increase leads, or enhance brand visibility, we focus on creating strategies that drive real results. But don’t just take our word for it. Jim A., a satisfied client, noted, “McCord Web Services has provided us with superior, professional service that is 100% targeted to our business needs.”

Proven Impact

Our clients frequently testify to the impact of our Google Ads management services. Mark F. shares, “Nancy and her team stay informed about Google changes so they can make our Google Ads campaigns as productive as possible. Nancy communicates well and has helped boost our business through cost-efficient advertising well beyond our in-house capabilities.” These success stories are a testament to our ability to adapt and innovate, ensuring your advertising spend is as efficient and effective as possible.

Credibility and Recognition

Our expertise is recognized not only by Google but also through our partnership with Microsoft Advertising. This dual recognition further validates our credibility and proficiency in managing digital advertising campaigns across major platforms. Choosing McCord Web Services means partnering with a team whose expertise is acknowledged by industry leaders.

Why Choose Us?

In the realm of Google Ads, where competition is fierce and the landscape perpetually shifts, having a seasoned expert by your side is invaluable. McCord Web Services stands out in the crowded digital advertising space for several reasons:

Expertise and Experience: Our in-depth understanding of Google Ads intricacies ensures your campaigns are optimized for maximum performance.
Customized Strategy: We believe in a tailored approach, ensuring that your advertising efforts align with your business objectives.
Continual Learning: We keep abreast of the latest developments and changes within Google Ads, ensuring your campaigns remain on the cutting edge.
Proven Results: Our success stories speak volumes about the effectiveness of our strategies and our commitment to achieving your advertising goals.

In conclusion, if you’re looking for a Google Ads consultant that offers more than just management but a strategic partnership aimed at growing your business, look no further than McCord Web Services. Visit us at https://www.mccordweb.com and discover how we can take your Google Ads campaigns to the next level.

February 28, 2022

Our New Appointment Scheduling App

Connect with us your way for Google Ads Strategy Calls

Our existing clients are seeing a new application this month to use in booking Google Ads strategy calls with our team. We are testing out Microsoft Bookings and would appreciate your feedback.

We send out links to our booking page monthly. You can view the invitation online at this link.

Our clients will now be able to choose a 15 minute of 30 minute call. In most cases the call will be free but in some cases when you do not purchase more than 4 to 5 hours of time in a month for services, you may see a charge for the extra time for this call on your month end statement.

You will now be able to select to receive text message reminders of your appointment, select your date and time based on your own time zone in the calendar, and will receive a reminder email the day before and then 15 minutes before the call.

You will also be able to easily cancel or reschedule the call.

We will also ask what technology you want to use for the meeting – a simple phone call, Zoom video/screen sharing call, Google Meet video/screen sharing call, or the new Microsoft Teams call with the ability to simply join from a browser without a login or download.

We look forward to your feedback on using our new scheduling app. We are looking for ways to make the experience more user-friendly and better for your personal needs.

June 10, 2021June 9, 2021

How to Understand Your Data Studio Report Graphs

If you are one of our client’s you receive a report daily on your account activity from Data Studio. These reports help you as a business owner to understand the conversion activity that Google Ads is driving with your advertising investment.

I have posted several screenshots to help you understand several very important and common scenarios.

Limited by Budget

When I see many spikes in an account during the month, it typically shows that the account is limited by budget. Google is trying to meter out the ad spend to spread it over the month, but has to lower the daily budget between activity as there is simply not enough budget in the account to support the activity that exists.

The image below shows a longer time frame of an account limited by budget. You can see many peaks and valleys as Google overspends on some days and then cuts back on others as it tries to pace the budget to cover demand.

Not enough budget to support activity available.

The image below shows in a smaller time period this same peak and valley. When I go into the account I can see that Google spent more than 20% on one day and then had to cut the budget back for the next several days, causing this jagged appearance.

Showing an account limited by ad spend budget.

Business to Business Activity

Another scenario we see frequently is typically seen in business to business accounts. Here, although ads continue to serve 24/7, we can see that conversion activity is typically happening on weekdays. In this case the valleys in the account match Saturday and start to show strong activity happening consistently on specific days of the week. Notice how the peaks of activity are at nearly the same height throughout the month. This account is not restrained by budget, but rather is reflecting how customers and prospects react with ads.

Business to Business heavy weekday activity.

Google Reacts to Both Scenarios

When using Smart Bidding in your account Google’s machine learning algorithms work hard to deliver conversions and over time understands how your prospects and customers use your ads. For Business to Business clients Google pays less for clicks and even drops ad spend on times it knows your customers are not converting or are not active. In the scenario in the image above, Google does not spend the full daily budget on the weekends, saving more money to spend on active weekdays.

Experience Makes the Difference

As a Google Partner and a Certified Google Ads Professional, McCord Web Services know Google Ads and can leverage this knowledge to provide the lead generation results you seek. Find out more about our programs today.

We encourage you to review our price list to understand that we work hard to make exceptional account management affordable for you and your agency.

December 4, 2020

12-4-20 The Google and Google Ads Week in Review

McCord Web Services is a Google Partner and a Certified Google Ads Professional

There were just a few memorable announcements or developments this week. Below of the ones that I consider of merit for your attention.

Surprise! Google is Rolling Out a Web Core Update in December

This is the third core update rolled out this year by Google. What is of note is that these Core updates are used in the organic search placement formula that Google uses to rank websites. Google is calling it a “broad Core Update”. Not necessarily good news just before the holidays. More info…

Google My Business Releases a New Dashboard

For do-it-yourselfers, Google My Business may be one of your most important tools to use. Google has announced that they have just released an update to the Dashboard to provide more helpful information about how people interact with your information. More info…

Google Think on Pivot and Pivot Again

Google Think has an interesting article on marketing plans in this age of Covid and suggestions to help market your business during the pandemic. It is all about pivoting to what your prospect consider valuable from you and staying relevant to their needs. More info…

Get More Insights in Google Ads with This New Feature

Google ads just added an Insight button to the left sidebar navigation in Google Ads. Clicking this brand new button let’s you see tailor-made insights for your business and may be of value to identify important trends in your marketplace. It is all about trends, so you can stay on top of what consumers are searching for and reacting with to help you stay relevant. More info…