In early 2015 Google AdWords started to boost mobile activity for advertisers. But, in October things really ramped up. Many account owners are now seeing 50 to 66% of their AdWords traffic be served to mobile devices. Although traffic is strong in the mobile space, there is a clear disconnect…

I manage many AdWords accounts across a diverse selection of verticals and wanted to share with you an insight that I am finding out appears to be true for many of our clients. Mobile is a very important part of the lead generation equation; even if you are not seeing…

If you have an online store, you’ll want to be using Google AdWords Google Shopping ads because Google shows pictures of your products mixed in with the organic search results. Does that mean if you are using Google Shopping you should not be using regular AdWords – no absolutely not!…

I love remarketing for customers, but typically remarketing is used in the AdWords Display network. Google reps, and Bing reps for that matter too, are now pushing remarketing for search. What exactly does that mean and how does it work? Well, both Google and Bing encourage account managers to use…