After three months of decreasing cost per click prices on Google AdWords, the CPC is on the move up for the majority of the accounts we are managing. I manage numerous Google AdWords accounts and am seeing this as a strong trend starting in mid March and continuing into April.…

We’ve seen a strong downward trend in the cost per click in Google AdWords starting in January. If your account is still set up for clicks based on the cost per click increases you had to make in September and October to salvage your AdWords business, now is the time…

It is shocking, but there are business out there that are spending thousands of dollars on Google each month without any checks and balances in place to monitor the performance of their programs. Before we start working with an AdWords client we want several things in place. (This is really in…

I have been a Google AdWords Qualified Professional for nearly four years which is just about as long as Google has had the program for professional AdWords managers. Recently I found out that I am one of only 236 AdWords Qualified Professionals in the world. Wow, actually I thought there…