Tag Archives: Google HotPot

Using QR Codes For Your Business

Now that you has seen QR Codes or Quick Response Codes on other sites how can you use them too? Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile Web users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.


Google Explains the Name HotPot

Google sent me a note on Twitter when I tweeted about Google HotPot recently when I had blogged about it last week. Turns out there actually is a story behind this queer name they chose for their terrific new online review interface.

“Hot pot, the dish, is about community. You and your friends huddle together and add ingredients to a pot of boiling broth, creating a delicious soup to be enjoyed by all. Sometimes you take your own food from the pot, and sometimes you taste what your friends have added. This shared experience of gathering around a fire to cook and eat communally is a fundamental illustration of how we’ve come together to enjoy food from the earliest days of humanity.” Read the full article on the HotPot blog.

So it appears that the Google HotPot team is watching Twitter which that in itself is an interesting note. Okay I’m not sure I buy into the HotPot thing for food, who wants people double dipping into food you actually will eat, but the concept of sharing information on reviews, restaurants, businesses, hair salons, all makes perfect sense.

I like Google HotPot, it is similar to Four Square, but I like HotPot better as I can be at my computer updating Facebook and jot a note in HotPot. I don’t have to be on my mobile phone to write a review like you do with Four Square. The sharing aspect is cool and I am personally using it to write reviews for the local businesses that I use.

Even more interesting for me is that HotPot is integrated with Google.com and Google Places. So anyone who is in my HotPot group has their reviews shown on my Google.com searches and all HotPot reviews appear on Google Places. I think Google has a winner with HotPot, but here are a few names that I ask them to consider while they are at it: Stew Pot, Add to My Stew, Fondue It, Tell Me More, Crazy Spot. What weird and wonderful names can you think of? Just put them in comments below. Google appears to be listening.