Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom.
Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising – which appears structured to expand in unknown marketing arenas, Amazon is also now strongly entering the pay per click platform mix.
Amazon has an accredited professionals program and I will be starting my training this week. Not only has Amazon changed the way we buy online, but it may now be the biggest contender against Google for the e-commerce pay per click dollar.
Have you seen this yourself, you are looking to buy a product and now do not even go to Google, but rather start your search on Amazon? I am doing just this myself. Do I click on the Amazon Sponsored items – you bet I do as usually they are a great deal and the price is right. Add to that free prime shipping and Amazon is rapidly becoming my shopping search engine. I rarely buy now items on Google.com – and only if I cannot find it on Amazon.
Amazon has tested services too, so they are just not all about selling products. I have seen cleaning services and pest control service programs on Amazon. Tie that in with the super smart Alexa devices and app that are becoming assistants of choice in millions of homes and Google should be worried.
In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn?
It depends on where your audience is and how active your followers are. Although you may never be able to say that you got a lead from Twitter, there may still be value to your business and brand by posting on the Twitter platform.
For most businesses, I like LinkedIn posting, for news and information I like Twitter, and to connect with and announce promotions to consumers, I like Facebook.
Each platform has a unique use for your business, but when the value stops, it is time to look carefully at where you invest your time and money and make sure that your investment still makes sense.
If you need help with social media or analyzing which platforms are the best fit for your business and audience consider our services to provide a honest opinion and quality content.
As a Google Local Guide, I review every place I visit and every place I eat. With over 300 reviews and photos uploaded to Google, I am just one of many who are helping Google index local businesses, build reviews and improve the accuracy of Google Maps.
Google does not pay me for these services, but I do receive special Google branded products and other perks for being a Google Local Guide.
Here’s what I’ve found out as I travel my local area.
- Reviews really do matter.
- People actually look at the photos I post for about a business.
- Negative reviews mean I probably won’t visit.
- I am constantly evaluating my store or restaurant experience.
- If I receive poor service, I will write about it.
- Even for lower end restaurants food presentation is important.
- People actually read what I post about a business.
- I do not tell business owners I am reviewing them.
- I myself select who I trade with based on online reviews.
- Reviews are more important than a nice website.
The bottom-line is that you are on display and being rated with every phone call, every visit, every plate that is served. You may have the best website, but if your visitors do not receive the royal treatment when they call or visit, you’ll set yourself up for a negative review. Get several and they can damage your business and sales!
To get savvy help in writing rebuttals to negative reviews, contact us today.
Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.
When not to do search engine optimization:
- If your site is created in a template and the site layout becomes broken when new content is added.
- Your site looks funny in browsers other than Chrome and Firefox.
- You have a site designed using Flash or tables for your layout.
- Your website looks dated or non-professional.
As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.
If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?
Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.
Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.
Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.
e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.
Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.
Continued from Monday.
As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new “Average Position” based on their new definition of what Average Position now means to them.
These new items are:
- Impr. (Absolute Top) % – the percent of your ad impressions that are shown as the very first ad above the organic search results.
- Impr. (Top) % – the percent of your ad impressions that are shown anywhere above the organic search results.
- Search (Absolute Top) IS – the impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.
- Search (Top) IS – the impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location.
Are you confused yet? The bottom-line is that we have seen many client accounts suddenly have a drop in Average Position in the regular column set now that the definition of what Average Position is according to Google.
The resulting action is that we have had to push up click costs or move to automated bidding algorithms in Google Ads in order to get back to ad positions that allowed for our best number of clicks and conversions.
Obviously clients are not happy about this. It is obvious that Google has adjusted the definition and algorithm for ad placement in order to drive greater profits.
As I manage many top performing accounts across a wide and diverse sector of verticals it is most unusual to see many accounts have the same performance dip in one month and on one specific date when other factors do not come into play.
The bottom-line is that you have to be very sophisticated in approach and management operating in Google Ads at this point in time. This platform is not a place for the inexperienced or do it yourselfer.
If you are looking for a savvy and affordable Google Ads account manager or AdWords Consultant, I invite you to visit our website to learn more about our services.