There’s a lot of buzz in my industry on Pininterest and it is definitely a site you’ll want to be watching. For now, here are a few links to check out some cool boards that showcase what you can do on Pininterest.
In a nutshell, this is what Pininterest is:
A visual bulletin board of images with links pointing back to your website or blog. Allows for others to share your board and items on their own boards.
Why would a business want to use Pininterest?
For an e-commerce stores that sell clothes, jewelry, and other fashion products, this may be one very hot way to market products and encourage social sharing to drive more sales. Just take a look at a few of the fashion Pininterest boards where ensembles have been created as suggestive selling to get an idea how this new platform could be used for marketing.
I definitely consider Pininterest a site to watch. There have been huge numbers of new members and extraordinary press exposure on this new platform. I recommend keeping an eye on this one!