Voice search – it’s coming faster than you think, and I am already having clients ask how they can get ready now.
Here is some information to get you started thinking about what you need to do to be ready for voice search.
First what exactly is voice search?
Voice search is where you speak into a computer or smartphone and the device then performs a search for you returning relevant information and reading the most relevant information to you.
So how can you even get ready for something like this?
Make sure you take time to do a content review. Clean up, slim down content, review page titles and page meta tags and slim and trim what you have to be concise.
Use two and three word search phases as the focus of your content. Voice search will not be focused on the long tail phases.
Make sure you have your full address including city and spelled out state and your phone number that is clickable on all your website pages. To place on near me searches you have to have your location spelled out! Search engines will deliver your content for near me searches only when you are in close proximity to the end user.
Work to improve relevancy of your content and start to strip down your pages and break long content into multiple pages so that pages are on one topic, searchable by search engines and deliver answers to questions.
Our team has been working hard this past week and through the weekend on launching our new website. Our blog already has a new look.
We are rolling out https, a new responsive design, and new content. Although all pages may not be completed yet, we were so excited to change our site that we boosted our time to at least get what we have in place posted.
In addition to the design change, we will be making sweeping changes across all our social media profiles in the weeks to come. We will be changing how we create and post content and the frequency when we do post.
Stay tuned for more site improvements and customer engagements.
Hackers, how do they get in to your website and hosting account? In today’s wild web, it just seems like sometimes you can’t keep hackers out!
Here’s what happened recently to me. I set up a new hosting account at a quality hosting service (not GoDaddy). The same day I loaded the site files, the site was hacked. Files were loaded and links to malware installed in newly created pages that mirrored my own site pages but with a .shtml instead of .html.
The host told me that all was secure and although the site was in a shared hosting environment that their network was not where the hack came in.
The only thing that I can possibly think of that caused the problem for this non-WordPress site is I emailed the passwords to the client. What the client did with the logins, I do not know. I am not sure if he even tried to login, but doubt it.
The host said that possibly a hacker got into the site via a field in the contact form, but there is a Captcha and tests for validity of information and on top of that no database connection for the form. I am mystified!
What I do know is that sometimes you just do not know how hackers get in, could they tunnel in from the host? Could they intercept logins by email? Could they be trawling the web for new hosting set ups and attack them? Your guess is as good as mine.
One thing I do know is that there is a new hack for WordPress websites that targets new hosting accounts where WordPress installation has not been completed. There are bots that are scanning the web for these new sites and coming in via WordPress setup files and taking control of hosting. Could this type of attack possibly be what I experienced? It is possible.
What I do know if that prompt action to clean up, wipe the server, and change all passwords for hosting and FTP and also no longer emailing logins is our newest protocol.
We all know that WordPress websites and blogsites can be hacked and can actually be targets for spammers, but did you know that regular websites can be targets too?
Here’s something I just saw recently that was very concerning to me.
A customer came to me recently and said that his daughter was reading his website and noticed a few funny words like biking in his kitchen spice selling website content. He asked me to take a look. This is what I found:
The stylesheet on the website had been changed to override all underlines and colors on the links.
Keyword dense anchor text had been scattered throughout the website and links to biking and travel sites inserted randomly in the content.
The links were were difficult to find in the content as one, there were not that many, and two link underlining had been turned off globally.
What is very concerning to me is that this was a silent attack, very subtle, small, and did not impact overall readability or appearance of the site. Most of all however was the site was just a five page regular HTML site.
This means that any website can be attacked for spammy purposes. The biggest key to identification is if link underlines are turned off and colored to match the rest of the text. Although this can be done for separate links and not globally, keeping an eye on your website big or small, HTML or WordPress is definitely now in order.
I have had a rash of prospects tell me that their organic placement has dropped so much after they paid a ton of money for a new website that they want to repost the website they had five years ago to get their old traffic and Google.com placement back. Sorry, but there is no time machine that will take us back to the time you placed highly on Google.com.
A website is not a brochure; you create it once and then hand it out for years. It is a work of art, a puzzle, a tool, a selling machine. It needs care and it needs content updates. What worked three years ago and five years ago certainly does not work now. Even if we could reload a website that performed well five years ago on Google, it would most likely not perform in the same place today.
The Web has changed dramatically in the time that I have been providing professional services and it has significantly changed in the past three years and seriously changed even this past year. What is important for website owners to understand is that now the content is crucial for organic placement, but more than that, it cannot just stop at great content.
A well placed website (in the organic search results) needs:
great content that provides features and benefits
content that is informational beyond what you sell and service
regular updates of interesting articles, white papers, and informational updates
social networking work off site on Facebook, Twitter, and Google+
a blog that is updated a minimum of three times a week and deep links to pages in your website
That in a nutshell is a web authority site! A website that is beyond a brochure but provides real help and information for readers not only on services and products that are sold but on topics and ideas. This is no five page website that’s for sure.
It takes time and money to build and maintain a web authority site, but the rewards can be big. With a site that is well placed organically, you may not need to spend quite so much in advertising to get traffic to your site. The older your authority site is, the more links you will naturally earn which will continue to improve your placement as well. Additionally, the depth of information you have on your website will let prospects know you know your business and are the go-to person for their needs.
What used to work five years ago for organic placement certainly will not work now, but quality content and information-rich web pages will never go out of style. I invite you to visit our “authority website” and see if we can help you too.