I would not have believed this if I did not manage so many accounts, but in week three of June, that is 6/15 to 6/21, nearly all businesses (nearly 40 AdWords accounts) crashed in regards to the number of impressions on Google AdWords. In fact, the problem has impacted so many accounts in such a big way that June is sure to be considered a poor month when tracking results in the long run.
When reviewing the statistical data of a conglomeration of accounts, impressions and also clicks dropped from a whooping 75% on some accounts to 15% on others with an average decrease expected by month end of around 20% to 33%. Google will really have to serve ads strongly this next week in order to pocket their full 30 day click budget.
As a result we have started to see some accounts be served way, way, over their daily budget, even more than the stated and authorized 10% over per day by Google to make up for the third week’s loss. One account we manage with a $9 a day click budget yesterday had a $20 spend. According to Google’s policies, they can only spend 10% more than the daily budget in a period of several days, but with really bad results in traffic this last week, I am sure that we will see particularly strong impression and click activity to help Google end the month back on schedule.