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Google AdWords Changes Cause Sweeping Impact in Cost Per Clicks

In the second week of September, Google AdWords rolled out some big changes. Some of the impacts of these changes are just now beginning to be felt by many advertiser accounts.
First, what Google did was to do just a few important tweaks to their highly profitable ad delivery system called AdWords. Here the changes are [...]

How Has The Economy Affected Your Business?

Has the blow-back from the US economic crisis affected your business yet?
If so what pull-back approach are you taking?
Are you cutting advertising as a result of efforts to trim costs?
Have your client account payments been affected?
These are just a few of the questions that small business owner such as myself and my clients are discussing. [...]

Domain Name Ending School

The most popular domain name endings are .com, .org, and .us. But most of us without thinking will enter .com if we do not know the ending first. But did you know that the endings are actually meant for certain business sectors?
.com is for anyone
.org is typically reserved for non profits
.net is typically reserved for [...]

AdWords Escalating Costs Force Advertisers to Yahoo

With the cost of Google AdWords for some markets and business escalating since the AdWords September 15th update, Yahoo is looking better all the time.
Here’s just one example of the many changes that we have seen happen this week since the September 15th AdWords update:
1. For bed bug extermination and bed bug related keywords in 2006 [...]

Getting on the Blog Band Wagon

If you have a website and do not have a blog, it is time for you to get on the blog band wagon. Savvy search engine optimization experts have been recommending blogs for the past year, but we know that a blog does a lot more for you than help with search engines.
Here’s why at [...]

Peachtree Complete Accounting 2009 – A Winner

I have been using Peachtree Pro 2008 since April. I love the software and find it easy to use. By implementing an automated accounting and billing product I have streamlined my operations and have gained much more time to grow my business.
Just this week, I upgraded to Peachtree Complete 2009. I opted to upgrade to [...]

Are You Still Hung Up On Web Hits?

This blog post from the Microsoft adCenter blog says it best – web hits are nonsense when it comes to measuring web traffic.
Some website owners are still hung up on the big numbers that web hits convey, but in reality a hit is simply the number of images, files, and component items that a single [...]

Test of BlogDesk Auto Publish Feature

I am writing this blog on Thursday at 10:00 and setting the publish date using BlogDesk as Thursday at 3:00.