I’m scooping even Microsoft on this one. Microsoft adExcellence Members will no longer need to annually retake the certification test. Take the test once and you’re in.
I know this because for the past two days I have been trying to retake the test to renew my annual certification and cannot. Nolan at the Microsoft adExcellence membership center has told me that Microsoft will be changing their FAQ page in the training site and will be sending out a letter to all adExcellence Members on this topic.
AdExcellence joins the Yahoo Sponsors ed Search Marketing Ambassador program in not forcing professionals to retake their test. Google AdWords requires their Google Qualified Advertising Professionals to retake the exam every two years.