I’m scooping even Microsoft on this one. Microsoft adExcellence Members will no longer need to annually retake the certification test. Take the test once and you’re in.
I know this because for the past two days I have been trying to retake the test to renew my annual certification and cannot. Nolan at the Microsoft adExcellence membership center has told me that Microsoft will be changing their FAQ page in the training site and will be sending out a letter to all adExcellence Members on this topic.
AdExcellence joins the Yahoo Sponsors ed Search Marketing Ambassador program in not forcing professionals to retake their test. Google AdWords requires their Google Qualified Advertising Professionals to retake the exam every two years.
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Thanks for the info Mel. I look forward to finding out the details as Marla at Microsoft adCenter community service just called me today to confirm what Nolan had told me after having just come out of a meeting on the topic. Hopefully professional such as myself who have tested once will not have to test multiple times.
I am hoping that adCenter will also add additional professional manager incentives to their program as Google AdWords has done.
Hi Nancy
I’m one of the adCenter Community Managers responsible for adExcellence and although we’re in the middle of an adExcellence upgrade at the moment which is exciting, we’re not doing away with the re-taking of the exam for all our adExcellence Members.
You’ll get a communication next week with all the details which I hope will clear up any confusion you’ve experienced.
Cheers Mel