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Nancy McCord

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Google+ and Sparks

If you have not tried out Google+ yet contact me with your GMail or Google account ID and I will send you an invitation if you cannot sign up. I am not totally sure that Google+ will replace Facebook or Twitter but so far I am having fun playing around with it. One of [...]

Your Bounce Rate on Google Analytics

This past month if you are sharing your website statistical data with Google Analytics, they emailed you a very interesting aggregate report on bounce rates. Here is an executive snapshot:

 

Traffic Sources

Pages / Visit

Bounce Rate

Avg Time on Site

Direct 4.0 (-0.5) 47.2% (-4.0%) 5:21 (-0:07) Referral [...]

Keeping Your Website Clean

Some people get so absorbed in spending time driving traffic to their site that they forget about the functionality of the site itself. In order to ensure the maximum amount of possible conversions from your Internet marketing efforts, your site needs to have completely usable functions and features.

Sites that are loaded with broken [...]

How to Bulk Upload Tweets into HootSuite

If you have the HootSuite Pro version then you may have already tried this option. If you are using HootSuite Free then this may be the reason to upgrade, and if you are not using HootSuite at all, this may be the reason you take a look.

HootSuite is an online Twitter, Facebook, LinkedIn, [...]

New Twitter Background Design How-To

Twitter has moved to a very slim line background profile. If you haven’t visited your Twitter profile in a while and you had done a custom background, you may find that what you had before is cut off and nearly invisible with the new Twitter background space available.

Here are is a detailed explanation [...]

With Facebook and Twitter, Do You Still Need Blogging?

Many clients are now investing time and money on keeping Twitter and Facebook updated so with all of that do you still need your blog updated? Absolutely!

If your blog is installed under your own domain and resides on your website server then adding to your blog benefits the organic placement of your website [...]

Responding to Unfavorable Online Reviews

Getting a bad review online can be maddening, but don’t make it worse by responding without putting in a lot of thought to how your own response will be perceived by other future customers.

I have a client who had a very poor review. When you are in business, you can’t please everyone, but [...]

Know Your Cost Per Acquisition to Be Profitable with AdWords

To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google AdWords for each new [...]