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Here are my top tips on creating website content. Think like a reader. Make sure you write what people will want to know about your services. Keep paragraphs small. Content on the web is scanned, don’t have large blocks of content. Make sure to use h1 and h2 tags to sort your content for [...]  Here are some tips to consider when using the Google AdWords Display Ad Builder to help set up image ads for your Google AdWords Display Network targeted campaign. Expect a much higher click through rate (CTR) with ads created using images in the Display Network than with regular text ads. The Display Ad Builder [...] Here are some interesting factoids about content remarketing using Google AdWords I have gleaned from a recent Google AdWords sponsored seminar you may not know. Did you know that 96% of your website visitors leave your website without completing the action you desire (converting)? 70% of all e-commerce shoppers abandon your website shopping cart. [...] Here are some very interesting tidbits of information on advertising in the Google AdWords Display Network you may not have known that I wanted to share with you. This information was gleaned from a Google sponsored seminar I attended. Adding a Display Network ad program to your AdWords account can increase brand recall by [...] Here are some interesting tidbits about Google AdWords Display Network advertising that I have gleaned from a recent Google sponsored seminar. Adding Display to a search campaign can increase brand recall by 124%. Use of Display Network advertising can increase purchase intent by 31%. Nearly 4 in 10 people will see your Display Network [...] Here are some great tidbits gleaned from a Google sponsored seminar I attended recently on Google AdWords and the Conversion Optimizer. Using the Conversion Optimizer increases conversions an average of 21%. The Conversion Optimizer decreases the cost per acquisition (CPA) on the average 14%. The Conversion Optimizer will modify top converting keyword bids aggressively [...] What a Great Idea! Here are some very interesting tidbits gleaned from a recent Google AdWords sponsored seminar I attended that you may not be aware of in regards to Enhanced CPC bidding. When you have Enhanced Bidding enabled Google may raise your bid up to 30% more in any one auction. If [...] We all know that WordPress websites and blogsites can be hacked and can actually be targets for spammers, but did you know that regular websites can be targets too? Here’s something I just saw recently that was very concerning to me. A customer came to me recently and said that his daughter was reading [...] |
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