Month: July 2012

Here are some interesting tidbits about Google AdWords Display Network advertising that I have gleaned from a recent Google sponsored seminar.

1. Adding Display to a search campaign can increase brand recall by 124%.
2. Use of Display Network advertising can increase purchase intent by 31%. Nearly 4 in 10 people will see your Display Network ad and then do a Google search on your company or product and then visit your website.
3. After seeing a Display Network ad customers are 140% more likely to click on an organic link.
4. Display Network advertising combined with search advertising increases the likelihood of a visit by 27%.
5. Display Network advertising cost per acquisition (CPA) costs are on the average 35% less than the CPA of text advertising in the Display Network.

Pretty powerful statistics! Many of our clients supplement their Search Network advertising with Display Network advertising and reap strong additional exposure. Google has long said that sponsored advertising should be part of an overall online marketing plan and that sponsored exposure helps to feed unpaid search traffic.

Make sure to review our AdWords account management pricing if you are looking for a savvy expert to help you with Google AdWords search advertising.

 

Here are some great tidbits gleaned from a Google sponsored seminar I attended recently on Google AdWords and the Conversion Optimizer.

1. Using the Conversion Optimizer increases conversions an average of 21%.
2. The Conversion Optimizer decreases the cost per acquisition (CPA) on the average 14%.
3. The Conversion Optimizer will modify top converting keyword bids aggressively for position.
4. It alters each unique bid by the user’s location, time of day, and operating system.
5. Google recommends using the Target CPA versus Max. CPA setting.

I really like the Conversion Optimizer and have found that it really does work to increase leads and decrease costs. You will need a minimum of 15 conversions in a 30 day period to enable settings.

The difference between Target CPA and Max. CPA are noted below.

Target CPA The average amount you want to pay for each conversion. I have personally found that this setting may not be best for every account.

Max. CPA The most you want to pay for a conversion. More of my client accounts use this setting. If Target CPA does not provide results I move clients to the Max. CPA at a higher or recommended setting. I have seen accounts drop in conversions when I move from Max. CPA to Target CPA.

Make sure to check out our Google AdWords management programs online if you are looking for a new account manager.

Here are some very interesting tidbits gleaned from a recent Google AdWords sponsored seminar I attended that you may not be aware of in regards to Enhanced CPC bidding.

1. When you have Enhanced Bidding enabled Google may raise your bid up to 30% more in any one auction.
2. If account performance is strong nearly 75% of all auctions will be modified.
3. Initially when Enhanced Bidding is turned on only 50% of the auctions will be modified to prevent negative account impact.
4. Using Enhanced Bidding can increase conversions by 27%.
5. Enhanced Bidding can decrease the cost per acquisition (CPA) by 7.6%.

You should have 10 conversions recorded in your AdWords account in a 30 day period before enabling Enhanced Bidding to get the best automated results.

If your campaign is budget limited, you will not receive the best possible benefits from your use of Enhanced Bidding.

We routinely use Enhanced Bidding in our client accounts and do find that the use does improve the number of leads and does lower the cost per conversion, however not as pronounced as using the Conversion Optimizer.