January 2019 | The Web Authority

January 30, 2019January 23, 2019

Is Search Engine Optimization for You?

Nancy McCord a Google Partner and Bing Partner

Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.

When not to do search engine optimization:

If your site is created in a template and the site layout becomes broken when new content is added.
Your site looks funny in browsers other than Chrome and Firefox.
You have a site designed using Flash or tables for your layout.
Your website looks dated or non-professional.

As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.

January 28, 2019January 23, 2019

Yes You Are in An Auction in Google Ads

Yes, Google Ads Bidding is in an Auction Environment

I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term.

I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google Ads does have an auction-like bid to position.

Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.

January 23, 2019January 17, 2019

Bing Ads Accredited Professionals

This last week I recertified my Bing Ads professional credentials for another year and renewed my Bing Partner status.

Additionally, two of my staff members, Rebecca A. McCord and Roberta S. McCord, passed the exam for the first time to become as Bing Accredited Professionals. Both are my daughters and work in my business to assist with client account management.

Certifications assure that your account management is done by professionals with knowledge of the pay per click platforms and how to optimize accounts. Both team members still work closely with me and perform account review and management under my supervision as they work to develop strong expertise on their own.

Congratulations Rebecca and Roberta!

January 21, 2019January 17, 2019

Want to Boost Your Business – Boost Your Ad Budget

Our clients love our experience and savvy with Google Ads. — Our clients love our experience and savvy Google Ads expertise.

Planning ahead to boost your business for 2019 takes planning and strategizing with your sales team. Once you determine your plan and set a goal for sales, take time to set your Google Ads budget to achieve your plan.

If you are currently selling products or services that generate $200,000 and your plan is to achieve a 20% increase in sales, make sure that your Google Ads budget has an equal increase or a specific plan to generate additional low click cost activity such as in the Display network.

It is crucial that your ad spend be increased to help your program achieve success. Many clients will set a Google Ads budget and then not do a yearly review . It is a good plan to every January review your last year ad expenses, gross sales, sales attributable to Google Ads and your growth plan for the next year.

At the minimum, I would encourage a 10% increase in your Google Ad Spend budget if you have been successful in having Google Ads drive phone calls, emails, and other beneficial actions on your website.

If you need help with your Google Ads plan and want to jump start activity in 2019, I invite you to visit our website to see if our services would be a good match for your needs.