Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.
When not to do search engine optimization:
- If your site is created in a template and the site layout becomes broken when new content is added.
- Your site looks funny in browsers other than Chrome and Firefox.
- You have a site designed using Flash or tables for your layout.
- Your website looks dated or non-professional.
As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.