Our team has been working hard this past week and through the weekend on launching our new website. Our blog already has a new look.
We are rolling out https, a new responsive design, and new content. Although all pages may not be completed yet, we were so excited to change our site that we boosted our time to at least get what we have in place posted.
In addition to the design change, we will be making sweeping changes across all our social media profiles in the weeks to come. We will be changing how we create and post content and the frequency when we do post.
Stay tuned for more site improvements and customer engagements.
Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.
I started out with Drift and still have that chat app on my website. What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the ending body tag </body>.
What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago. As a result I have been actively looking for a website chat app replacement.
I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:
Easy to install
Able to configure colors
Has a rock solid mobile app
Does not impact page load speed
So far Tawk.To and My Live Chat were too complicated for my needs and cumbersome to use. Pure Chat has easy set up and I do like the mobile app which is simple to use.
Search engine optimization is not for every website. Although search engine optimization can really improve the organic search results for some websites, there are a couple of considerations when search engine optimization should not be considered and maybe a full site redesign may be a better investment of money and time.
When not to do search engine optimization:
If your site is created in a template and the site layout becomes broken when new content is added.
Your site looks funny in browsers other than Chrome and Firefox.
You have a site designed using Flash or tables for your layout.
Your website looks dated or non-professional.
As search engine optimization is not inexpensive, in some cases the money that would have been spent on search engine optimization would be better spent on a new search engine friendly design with built-in optimization features.
I will open with a quick case study to illustrate my point on how important page speed is to Google. We did a SEO site evaluation for a client on his new website. The site looked nice and appeared very professional, but on running the site through the Google Page Speed Tool, the desktop score came back with a 24 out of a score of 100 and the mobile score came back with a score of 51 out of 100. Google rated both of these scores in the “red” zone.
Why is being in the yellow zone (70’s) or green zone (90’s) important?
Google AdWords uses scanning tools and will actively disapprove ads where they consider the page speed experience low. I have seen advertisers with red page speeds have ads disapproved. The only way to improve your page speed is a site redesign or difficult overhaul of an existing site. Google evaluates the domain, not just the landing page. So, Google AdWords considers a quick loading site an important Quality Score indicator.
Google has just released notice that in July 2018 they will be using website page speed as a ranking indicator for their organic index. As the Google organic index is now based solely on the mobile version of your website since early last year and Google no longer has a desktop index AND a mobile index, page speed of your mobile site is even more important to garnering organic placement.
This particular issue of page speed and the use of the mobile index to rank sites is also why AMP or Accelerated Mobile Pages, a Google initiative to speed up the Web, is so very important to embrace on any new website design.
In conclusion, page speed is crucial for organic performance for websites and one of the most important factors you should consider as you choose your WordPress theme or website backbone.
Check back next week for more information on website redesigns selections.
Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
The key takeaway on this announcement is that page speed is important to Google and should be an important factor in the selection of any new WordPress theme or website design or web design platform.
Page speed will not be going away and site owners need to really start a review and efforts to address their slow loading websites.