We are here to help clients and prospects in these trying times. You can count on our team to give you honest advice and recommendations.
Many of you are having business affected by Covid-19 or the coronavirus this month.
We wanted to let you know that if you ask us to pause your Google Ads account and stop Google Ads management services, we will process a credit memo to your account for the unused time for the month. You will receive a copy of the credit memo at the end of the month with your statement.
When you restart our services, we will apply that credit to your month’s management fee.
Should you have a greater impact and not restart services within three months, we will mail you a check for your credit.
We do encourage you to sign up to receive our blog post notices by email using Feedburner (on the home page of our blog on the top left where it says “get our articles by email”). This way when we have additional announcements you will receive them in your inbox.
In the meantime, stay safe and be healthy.
Many website owners are getting approached by their hosts to move from http to https. What is important to know is that there is an easy way to do this and a hard way.
Here are my tips to easily move from http to https
Typically I will recommend that you buy your SSL certificate through your web host. Although it may be slightly more expensive, when you use your host’s provider your host is eager to help you set up your SSL cert correctly.
I paid $199 for my SSL certificate which is renewable each year through my web host. Once you have purchase the certificate, your host take over the installation on your server. For most clients this is all that needs to be done. Everything should work yet be under the green padlock and your site should start with https.
I do recommend that if you do move to SSL that you have your webmaster review your website files to assure that there are no hard coded in page links within your website referencing http. If there are, you will want them to change them to https.
Also if you are running WordPress in a directory on your site, you will want to update your logins and locations so that your blog and the blog access control panel are now all https.
Last of all do not forget to update the links in Google Ads. Change your site links and ad URLs to https to complete the project.
One tip, I typically recommend moving to https before you do a website redesign. There is nothing worse than having to troubleshoot server issues for https while you are troubleshooting a new site launch. Don’t do these updates at the same time.
As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click.
Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we are typically driving traffic for lead generation. Our top focus is cost per conversion and increasing leads.
For organic, I like to focus on keywords that have the most click activity and may be more general yet still industry specific. I find that the balance helps sites to drive more site visits and leads and is not redundant with the specificity we use for AdWords.
For example, for a client selling warehouse equipment, in AdWords I might target very tight product names and categories like Forklift model 45S, powered warehouse equipment, and other specific keywords.
In organic I might target material handling equipment and material handling equipment supplier as my focus for blog writing and social media; striving to cast the net farther and wider but for high click volume keywords.
When every click you pay for in AdWords must make a difference in growing your business, you have to be narrow and very results oriented. In organic where you do not pay by the click the effort should be to enhance website traffic that is free.
If you need help adjusting your strategies to make the most of your ad spend and drive traffic and build inbound links, visit www.McCordWeb.com to see how we can help you too.
The California Consumer Privacy Act or CCPA which was enacted in 2018 takes effect January 1, 2020.
Here’s what the new bill says:
The California Constitution grants a right of privacy. Existing law provides for the confidentiality of personal information in various contexts and requires a business or person that suffers a breach of security of computerized data that includes personal information, as defined, to disclose that breach, as specified.This bill would enact the California Consumer Privacy Act of 2018. Beginning January 1, 2020, the bill would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information is collected, the business purposes for collecting or selling the information, and the categories of 3rd parties with which the information is shared.The bill would require a business to make disclosures about the information and the purposes for which it is used. The bill would grant a consumer the right to request deletion of personal information and would require the business to delete upon receipt of a verified request, as specified.The bill would grant a consumer a right to request that a business that sells the consumer’s personal information, or discloses it for a business purpose, disclose the categories of information that it collects and categories of information and the identity of 3rd parties to which the information was sold or disclosed.The bill would require a business to provide this information in response to a verifiable consumer request. The bill would authorize a consumer to opt out of the sale of personal information by a business and would prohibit the business from discriminating against the consumer for exercising this right, including by charging the consumer who opts out a different price or providing the consumer a different quality of goods or services, except if the difference is reasonably related to value provided by the consumer’s data.The bill would authorize businesses to offer financial incentives for collection of personal information. The bill would prohibit a business from selling the personal information of a consumer under 16 years of age, unless affirmatively authorized, as specified, to be referred to as the right to opt in.The bill would prescribe requirements for receiving, processing, and satisfying these requests from consumers. The bill would prescribe various definitions for its purposes and would define “personal information” with reference to a broad list of characteristics and behaviors, personal and commercial, as well as inferences drawn from this information. The bill would prohibit the provisions described above from restricting the ability of the business to comply with federal, state, or local laws, among other things.The bill would provide for its enforcement by the Attorney General, as specified, and would provide a private right of action in connection with certain unauthorized access and exfiltration, theft, or disclosure of a consumer’s nonencrypted or nonredacted personal information, as defined.The bill would prescribe a method for distribution of proceeds of Attorney General actions. The bill would create the Consumer Privacy Fund in the General Fund with the moneys in the fund, upon appropriation by the Legislature, to be applied to support the purposes of the bill and its enforcement.
Considering that many US and even worldwide businesses ship products to California, or have online properties like websites that are available to Californians, a significant number of businesses will need to make timely preparations, and ensure ongoing compliant processes are in place. Read the full article.
I listened with interest at the Google Marketing Live 2019 presentation earlier this year to how Google will try to compete head to head with Amazon. Clearly they are afraid they are losing too much market share.
Here’s what I learned at the event:
Google will be making all products shown on its 8 properties shoppable. You will be able to buy items directly from ads on YouTube videos from within the search results and you will be able to choose to buy it through the Google Platform or from the business owner’s website.
Google will be providing customer service when you buy it from them and will allow for simple returns as well as a Google guarantee.
You will be able to use your Google payment profile to pay for merchandise. Additionally, shopping and buying features will soon be appearing in the Google Assistant which appears to have Alexa firmly in its sight.
Google will even be making images found in the image search into shoppable ads. Clearly from this announcement, and very tight integration of selling products into all Google properties, Google does not want to lose out to Amazon on being the premier shopping and buying platform.
So, has it happened so far this year – Google becoming Googazon? Or is this another Google+ fiasco. We’ll just have to wait and see.
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