My philosophy on blog writing is that it is only “content” if you are not using a keyword targeted strategy. But, that is truthfully not enough. If you are blogging but never know your placement, how can you know if you are improving and for that matter how can you know you have selected the “right” keywords to focus on.
Here’s where our optional specialized SEO reporting takes our blogging writing services from solely content creation to a content and SEO strategy.
In addition to blogging, we offer an add-on reporting component. We sell seats in our reporting interface that when tied in with our blog writing services and SEO consulting, give us a metric to measure our activity against.
When you are ready to move your blog writing services to a SEO-driven focus, call us at McCord Web Services. You’ll get great blog content PLUS a real SEO focus and strategy.
We stand out from other blog writing service firms by providing quality writing and quality assurance checks.
Our SEO expert personally selects each topic based on your criteria and crafts the title as well as selects the background material for the writer for each blog post.
Each blog post our writers write is carefully reviewed by our staff assuring that what you receive is well-written.
We check each blog post for proper grammar usage using Microsoft Word’s grammar and spell check.
Each blog post passes a test of uniqueness (using Copyscape) before you even receive it.
Ask us to help you decide which writing level is best for your personal business needs by scheduling a conference call. When we chat about your project we’ll ask about the type of blog writing you need and the level of expertise that a writer would need for your project. We’ll brainstorm potential topics and check their do-ability. We’ll jointly choose the best level of our services based on your expectations and our writing pool’s ability.
For specialized SEO related services, we also provide monthly reporting; monitoring specific keyword phrases that we will then use in blogging and work with you for a blog/SEO strategy to help your garner better organic placement.
We know that we are not a match for every business, but for those that need a cohesive content strategy, well-written blog posts, and project oversight, we are an excellent match.
Once you use AMP on WordPress, and if you want to use AMP pages on your regular HTML site, you’ll need to do a little research. There are lots of sites and information from Google on how to set up and how to validate your new AMP pages.
This is what I have learned in the process of working on my own website pages.
The original and new AMP page need to be pointed to each other. The AMP page points to the original page using a canonical reference telling Google that the non-AMP page is the original. The non-AMP page then points to the AMP page so that Google can discover it using a special meta tag amp reference.
There are specialized AMP image references and specialized CSS references. Additionally, Google will require that the viewport be set in the page head section to validate the page.
It is not complicated to set up these static AMP pages, but it is complicated to get them to validate. That being said, the future for Google is all about AMP and mobile. With a little effort you can make your blog and website more attractive for Google to index (and cache) in this new “Mobile First” world.
I’ve found that validation of AMP is still quirky and questionable even with these plugins, meaning you will still see errors in the Google Search Console when you implement this, but the technology is getting better over time.
AMP pages will be striped down versions and nearly only text or in some cases, typically when you hard code them, use images that are responsive based on device.
Google is even testing AdWords and AMP as a beta right now and taking names for early implementation.