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No One Likes to Hear No, But We Aren’t a Good Match for Everyone

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working [...]

PPC Strategy 101

If you need extra push for your business, then you should seriously be looking at Google AdWords first. Yahoo is a good second choice to consider, but for most people, you really don’t need to consider MSN at this time.
MSN has lost so much traction in the world of pay per click, that I have [...]

Microsoft Introduces a Desktop adCenter Application

Finally Microsoft has introduces a desktop adCenter application much like AdWords Editor. I am testing the beta application and so far it looks like AdWords Editor but simpler. From what I see, I like it and will certainly find it useful, just wish I had more clients using adCenter and that Microsoft had better market [...]

Google AdWords Compared to Yahoo Sponsored Search

If you are thinking about using pay per click advertising, then you’ll want to read our eight page in-depth whitepaper comparing Google AdWords to Yahoo Sponsored Search. You’ll have to share your email with us to download our free whitepaper, but we’ll never spam you and you can subscribe from our monthly newsletter easily anytime.
This [...]

Microsoft adCenter Affiliate Sign Up

Do you want to make money getting customers to sign up for Microsoft adCenter? Well now’s your chance. This beta affiliate program will allow you to receive a $35 commission for new account set ups. Just click our blog post title to go there to apply for your account and start selling Microsoft [...]

Nancy McCord New Microsoft adExcellence Member

Nancy McCord of McCord Web Design is accredited as an official Microsoft adExcellence Member. A Microsoft adExcellence Member has completed comprehensive online training on managing Microsoft adCenter search engine marketing campaigns and has demonstrated expert knowledge by passing the Microsoft adExcellence accreditation exam.
Visit our website to find out more about our Microsoft adCenter services for [...]

Getting Certified for Microsoft adCenter

I working on my certification for the Microsoft adCenter program that is called adExcellence. This is a program similar to Yahoo’s Search Marketing Ambassador or Google’s AdWords Qualified Advertising Professional.
I should be ready to take the test in the first week of December and let you know how hard the test is. So [...]

MSN adCenter Beta Invitation

Ready to try out MSN adCenter beta? Here’s the invitation form to get in the queue. I was invited about 7 days after I completed the form and then had account set up about two weeks after receiving the invitation.