Category Archives: Web Design

Weighing Your Options for Website Redesign Work

Solutions for your business that make sense.
Solutions for your business that make sense.

Many legacy website owners are now looking at upgrading their websites to leverage new technologies but what type of site should you consider as you weigh your options?

WordPress Websites Pros and Cons

I have a love/hate relationship with WordPress. I love the power and adaptability. I love the free plugins, but I hate the security problems and I hate the lack of really fine control both for SEO use and for image placements.

If a client decides that they want to do their own content updates, WordPress is perfect for them, but at a cost.

If a client does not buy a security monitoring service like WordFence or SiteLock, they may leave their expensive new website open to becoming hacked and banned on Google (until remediated from a hack).

Being secure costs money and WordPress is not a set it and forget it application. Be prepared if you decide to do your own updates that you need security software and need to do your own weekly site updates to keep WordPress secure.

HTML Websites Pros and Cons

For clients that are never going to do their own updates and do not need special plugin features from WordPress, I love a regular HTML version website. I love the control of page and image naming, the ability to have total control over site architecture, and the security of knowing that hackers do not typically use HTML websites as a platform to spew spam or malware.

HTML websites do not need regular security review, analysis and monitoring as WordPress sites do. But as technology changes they typically should be replaced about every five years.

If you need help with a SEO focused information-rich website for your service business and are not using ecommerce, pick up the phone and chat with me about your needs at 540-693-0385. I’d be glad to let you candidly know if our services would be a good match for your needs.

Google Starts Testing on Mobile First Search Index – Explained

Googlespeak can be confusing for those not in the industry, so this post will help business owners understand what Google means when it states the following:

“To make our results more useful, we’ve begun experiments to make our index mobile-first.”  Doantam Phan, Google product manager

Google Partner Badge
McCord Web Services is a Google Partner.

This is the bottom-line. Google is testing and will most likely rollout a huge change to its indexing algorithm that is used to rack and stack websites in the organic or unpaid results of search pages.

The algorithm will now review and base the ranking index across all devices based on what the Googlebot spider reads in the content of a mobile version website. This is incredibly big news and the ramifications are huge.

Here’s why:

  1. If you have a responsive website, you do not need to worry. You are totally covered for this update.

2. If you have a mobile adaptive website, you need to start making changes. A mobile adaptive site means that the content for your mobile site is different and sometimes lacks the content that you have in your desktop and tablet version site. You may have dropped content, streamlined content on pages, or not developed content for some pages. In other words the mobile site is different by design and desire from your desktop site.

3. If you do not have a mobile site it is time to get busy and move to a responsive website design. Although Google says that it will still spider your site with its mobile searchbot, I would expect in the future to see tags in the index stating your site is not mobile friendly and possible demotions.

Google means business on mobile as attested by the following quote.

“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” Doantam Phan, Google product manager

 If you need help with a responsive website, now’s the time to check in with the McCord Web Services team. Our focus is to implement affordable, SEO-focused responsive websites that bring you customers.

Security, Security, Security – You Can Never Have Too Much

Make sure you know about your own site's security policy.
Make sure you know about your own site’s security policy.

Security, you never realize how much you really should be thinking about it until your site is hacked. For business owners, let me caution you to not leave this most important aspect out of protecting your online presence to staff without some oversight.

Here’s what you as the business owner need to know about security.

  1. You need a back up and redundancy plan.
  2. You need to know what your webmaster is doing on security.
  3. You need to routinely monitor the Google Search Console for messages.
  4. Sometimes the Bing Search Console will notify you faster of a hack, so monitor there too.
  5. Look for weird URLs and strange activity in Google Analytics.
  6. Make sure you do regular back ups of your website files and keep several archives not just one.
  7. Back up your back up!
  8. If you use WordPress as the backbone for your site see below.
  9. Remain vigilant. If you have security plugins monitor the messages.

If you have WordPress…

I like WordFence as my security plugin. I am getting nice results and actionable message about access, updates to do to stay secure, and not too many messages that I get “security fatigue”.

I do use other plugins as well for WordPress. Below are the ones I will typically install for clients.

Login Lockdown
Locks out brute force attacks and bad passwords.

WordPress File Monitor
This plugin monitors the core files for changes and uploads.

Sucuri or WordFence
I have used this program but found that the number of messages was too overwhelming so at this time I am using WordFence instead. Just make sure you use something AND make sure to actually read the alerts!

If you need help with your website please feel free to visit ours and check out our services.

 

WordPress Web Design

Solutions for your business that make sense.
Solutions for your business that make sense.

I started out my business in 2001 as a web designer and then over the years moved into AdWords and social media; doing less website design over the years.

But, now I have come full circle and am back doing web design for key clients who want a heavy focus on design for organic search placement.

Here is a link to one of the sites I am working on right now for Imagine Insurance Advisors. I am finding out just what clients like about WordPress. You can preview it while it is in work.

1. The ability to update their own content at any time, even though they may not do this frequently, is a very big plus. The business owner of my most recent project says that her team is excited that when they have an open house or event, that they can put it on their home page themselves without a paid webmaster’s intervention

2. The ability to change the look and feel in the theme settings as they use the site is another feature that many like. Tired of your site set to fill the screen? With one click you can set the site layout to 1200 pixels wide and add a background image. Don’t like it? You can undo with one click! Once your theme is set up, small changes like this do not impact content or other design features.

3. Not every website is a good match for WordPress, but the ability to add functionality via plugins allows a site to stay relevant as the times change. One thing I really like is the integration of Accelerate Mobile Pages (AMP). I consider this a huge growth area and one that over time Google will be using in the mobile search space for placement. Google loves AMP and so should you as the pages are super streamlined but load almost instantaneously. This is the future for mobile. And WordPress plugins make it easy to start with AMP. Although some of the plugins still generate errors, they are a good start.

If you are looking for great content, smart solutions and an update to your legacy website, it’s time to take a careful look at WordPress and consider our design services.

Webmasters Lock You Up for Their Benefit

Find out how to unattached yourself from a webmaster.
Find out how to unattached yourself from a grabby webmaster.

You may not know it, but in my industry it is a common practice to lock in a customer to create a long term cash flow. Some webmasters will even set up accounts in their own names for services for which you are billed just to make it difficult or nearly impossible for you to leave them and thus secure payment from you in perpetuity.

I do not believe in this particular business model and have helped a number of clients break these chains, but there are some things that you can do as an educated consumer to keep from getting in this position in the first place.

1. Make sure that all accounts set up for you are in your name, tell your webmaster that all accounts must use your email, and your preferred password. By this I mean your web hosting, your email, your domain name, your Twitter account, your AdWords account, and even your Facebook Business Page.

2. Once these accounts have been set up for you, make sure they are done properly and login once so you can verify that you have ownership. Review the settings in your account to verify that you are not just invited to login to the account, but you are the registered account owner.

3. Only allow your credit card, and not that of your webmaster, to be used to pay for these accounts if there are charges. A red flag to you would be where the account is supposedly in your name, but that your credit card is not tied to the account for payment. In actuality you may just be invited to see the account but may not own it.

4. If your web designer or webmaster refuses to do number 1, 2, and 3, I would recommend that you find another resource for your services.

Remember when your accounts are in someone else’s name, you own the rights to nothing. If your Facebook Business Page is set up as a page under the account of your webmaster and you decide to terminate your webmaster, your account, you thought you owned, is lost. It is not transferable. If your hosting account is set up as a child under the parent account of your webmaster and you have a problem, the hosting agent will not speak to you as you are not the account owner.

It is unfortunate that many clients actually do not know they do not own their own accounts until there is a problem and they want to fire their webmaster. Don’t let this happen to  you! It can be costly both in time and money to remediate if even possible.

Is It Time to Go Build Your Responsive Website?

Confused senior man

Don’t Make a Big Mistake, Do Your Research!

Wow, Monday’s blog post was a bombshell! With AdWords saying that the use of DudaMobile redirect scripted sites being an advertising URL policy violation, sites that did not embrace the mobile sphere in April will now have to embrace going mobile in order to appear in AdWords ads. At least for now, until Google makes a decision on the redirect policy used by many.

So, what can you do if your website files now need to reside on your own server and you cannot utilize a redirect script for mobile?

  1. Move your website design to WordPress and use a mobile responsive website template.
  2. Consider doing away with your webhost and website files and move to a website template building service like WIX, Weebly, or even Duda.com. The tradeoff is that although you get a mobile version site, your regular website now goes away. Plus what you build there is not transportable to a new host.

Notice how either option is a rebuild/ redesign. There just isn’t a good quick fix to just create a mobile site and keep your old site too.

However here is one way to build a single mobile page with phone, directions and a short amount of content and link to visit your main site just for mobile complete with a mobile sensing script: http://buildinternet.com/2011/01/add-a-mobile-landing-page-to-your-site/ .

It is not glamorous, but gets your phone, directions and brief info into a mobile friendly format. For those AdWords advertisers that need to get rid of DudaMobile redirects, this may be a fast workaround until they have the budget to build a fully responsive website.

Remember, not embracing responsive at this point may not only mean that you cannot advertise on AdWords, but that you may have an organic penalty later too. I say it is simply time to move to a responsive design.

Want more information about our responsive website design services? Find out more here: http://www.mccordweb.com/web-design/index.php.