With the new AdWords Dashboard reporting, our monthly AdWords reports are about to change – significantly!
Just today I saw that every single one of our client accounts now has a Dashboard view in the Reports tab. I am beyond excited! If you have not tested out AdWords Dashboard reporting I am here to tell you that it is revolutionary.
AdWords Dashboard reporting will allow me to set up important reports, an account score card, easily set up graphs and tables for a more visually compelling snapshot of a client’s account performance. Once set up, the data will refresh automatically allowing clients to see weekly and monthly updates in a very understandable format.
AdWords dashboard reporting will soon be changing my life, and I can’t wait. Managing 30+ client accounts is a big job, but the monthly reporting and communication, although important, is very time consuming.
In the Beta New AdWords, customized dashboard reporting is one of the biggest enhancements that will help clients to visually understand what I, as their account manager, think is important to know about in their AdWords account.
Not only does dashboard reporting make my life easier, but I do feel that this important enhancement will really help clients to gauge what is happening in their account easily, at a glance.
The interface is powerful. I can set up grid tables, pie charts, bar charts, and an account scorecard, that updates every month. Plus, I can download the report and send it on a schedule as a PDF to the client.
This is such a huge improvement for AdWords account managers and for clients that I cannot wait to see it appears in all of my client accounts.
AdWords drug terms used on website landing pages are causing AdWords site suspensions for dermatologists and cosmetic surgery practices.
AdWords has added Botox, Xeomin, Restylane and other commonly used injectables that physicians use for facial rejuvenation on their drug term monitoring list. As a result AdWords advertisers are being turned off at the account level and their site is suspended from advertising on AdWords.
This is a brand new landscape for medical professionals. This past year Google has been very, very picky and seemingly capricious in regards to who they turn off and who they do not when it comes to content and claims. Many medical practices had to clean up their content to promote Coolsculpting with AdWords, but the drug name suspension is a brand new thing, just happening this last week for more than one of our AdWords advertisers.
Free phone call tracking is available in your account from Google AdWords. Why pay for a third party service when you can get great metrics that flow into the AdWords control panel for free?
With nearly all conversions now happening in Google AdWords via phone activity versus email actions, tracking is more important than ever.
Google AdWords allows you to enable through phone call extensions a call forwarding number. Install 4 pieces of code on your website and you can even track calls that are made after an ad click from website visitors.
Although you can’t record calls or see the full phone number, you do see the area code, time to the second, and length of the call. For most clients this is enough data to ascertain the value of AdWords in driving phone calls about your services.
If you need AdWords services, account management, service by the hour, make sure to visit our AdWords services page for details and pricing.
As part of my preparing to take my second AdWords certification exam for the year, I am studying all of Google’s AdWords documentation. I came across information on attribution models that I thought might be interesting to review.
There are 6 attribution models you can select in the AdWords control panel under Tools and in Conversions. See if your current model should be changed.
This one is pretty self explanatory. AdWords attributes the conversion in your reporting to the keyword that generates the last click in the conversion path.
This one is pretty self explanatory. AdWords attributes the conversion in your reporting to the keyword that generates the first click in the conversion path.
In this attribution model, Google spreads the credit for the conversion equally across all keywords clicked in the conversion path. For newly running AdWords accounts this is my preferred attribution model.
In this attribution model, Google weights credit to the click closest in time to the conversion over a 7-day half life. So a click 8 days before conversion will get 50% of the credit versus a click 1 day before conversion.
In this attribution model, 40% of the credit for the conversion goes to both the first and last clicks with the remaining 20% spread over the other clicks in the conversion path.
If your AdWords program has been running for a while, Google has data on your conversion activity by keyword and will credit the keywords clicked in the conversion page based on your own historical data. This is my preferred model for mature accounts.
Most advertisers will choose by default the last click conversion model. But, when you change your conversion model in your conversion actions to data-driven or time decay, you will start to see that keywords that were not the last click start to see conversion data.
Knowing what is driving conversions is particularly important as inadvertently pausing keywords that you did not know were important to the conversion path may lower your own conversion numbers expectantly.